Results 271 to 280 of about 915,749 (342)
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Journal of Travel Research, 2020
Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel
M. Mody, Lydia Hanks
semanticscholar +1 more source
Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel
M. Mody, Lydia Hanks
semanticscholar +1 more source
The role of extraordinary sensory experiences in shaping destination brand love: an empirical study
, 2021This study investigates the contribution of extraordinary positive sensory experiences to the development of destination brand love utilizing two studies.
Xingyang Lv, Ailing Wu
semanticscholar +1 more source
Asia Pacific Journal of Marketing and Logistics, 2020
PurposeThis research investigates the effects of multidimensional brand experiences (i.e. behavioral, intellectual, affective and sensory) on brand authenticity and brand love from the Asian consumers' perspective.Design/methodology/approachThis research
A. Safeer, Yuanqiong He, Muhammad Abrar
semanticscholar +1 more source
PurposeThis research investigates the effects of multidimensional brand experiences (i.e. behavioral, intellectual, affective and sensory) on brand authenticity and brand love from the Asian consumers' perspective.Design/methodology/approachThis research
A. Safeer, Yuanqiong He, Muhammad Abrar
semanticscholar +1 more source
, 2021
In their quest for retaining or enhancing their overall brand equity, firms engage with their customers. This study investigates if brand engagement blossoms in brand love and the combined effect of brand engagement and brand love upon overall brand ...
Pranay Verma
semanticscholar +1 more source
In their quest for retaining or enhancing their overall brand equity, firms engage with their customers. This study investigates if brand engagement blossoms in brand love and the combined effect of brand engagement and brand love upon overall brand ...
Pranay Verma
semanticscholar +1 more source
The Phenomenon of Brand Love: A Systematic Literature Review
Journal of Relationship Marketing, 2020Brand love is a phenomenon that is experienced by a group of satisfied consumers. The construct brand love is of great importance to academics and practitioners because a group of satisfied customers become loyal customers, thereby reduce several costs ...
Vivek Pani Gumparthi, Sabyasachi Patra
semanticscholar +1 more source
Computers in Human Behavior, 2018
Gamification is increasingly applied as a design strategy when improving various behavioral outcomes in the online retailing domain. Understanding the attributes of gamification marketing activities (GMAs) is critical for successful gamification, but ...
Chia-Lin Hsu, Mu-Chen Chen
semanticscholar +1 more source
Gamification is increasingly applied as a design strategy when improving various behavioral outcomes in the online retailing domain. Understanding the attributes of gamification marketing activities (GMAs) is critical for successful gamification, but ...
Chia-Lin Hsu, Mu-Chen Chen
semanticscholar +1 more source
Journal of Psychology and Theology, 2006
Love is a powerful force in human life. It seems to be one thing, but takes on many forms. A major task in therapy is to tap into intrinsic motivations for healthy change; to help people to fall in love with what they can, at their best, become.
openaire +1 more source
Love is a powerful force in human life. It seems to be one thing, but takes on many forms. A major task in therapy is to tap into intrinsic motivations for healthy change; to help people to fall in love with what they can, at their best, become.
openaire +1 more source
Love, Inc., 2019
This chapter considers how we learn to love at an early age from a variety of cultural productions, such as Disney films and teen romance novels. It digs deep into the culture of Twilight and its more grown-up—if illegitimate—progeny, Fifty Shades of ...
Laurie Essig
semanticscholar +1 more source
This chapter considers how we learn to love at an early age from a variety of cultural productions, such as Disney films and teen romance novels. It digs deep into the culture of Twilight and its more grown-up—if illegitimate—progeny, Fifty Shades of ...
Laurie Essig
semanticscholar +1 more source
Brand communities’ relational outcomes, through brand love
Journal of Product & Brand Management, 2019PurposeThis paper aims to identify the impacts of brand communities on relational outcomes such as word-of-mouth, advocacy and loyalty through the mediating effects of brand love.Design/methodology/approachIn total, 510 valid questionnaires were ...
Arnaldo Coelho +2 more
semanticscholar +1 more source
Exploring the antecedents and outcomes of destination brand love
, 2020Purpose This study aims to apply the concept of brand love to a destination and investigate its antecedents and consequences. It also explores the moderating effects of time elapsed since the establishment of the destination brand love relationship on ...
S. Amaro, C. Barroco, Joaquim Antunes
semanticscholar +1 more source