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Low-cost airlines marketing strategies: Ryanair

open access: yes
En un mundo cada vez más digitalizado y competitivo las aerolíneas tratan de emplear las técnicas de marketing más efectivas para captar clientes y conseguir mantenerlos, buscando obtener los máximos beneficios. Este trabajo de fin de grado sirve como investigación para analizar qué estrategias de marketing pone en práctica la aerolínea low-cost ...
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The Changing Low-Cost Airline Model: An Analysis of Spirit Airlines

open access: yes, 2013
In recent years legacy airlines have struggled, while low-cost carriers have achieved success. The original low-cost operating model, created by Southwest Airlines, has been adapted by airlines worldwide. Previous studies argue that the more a company adheres to the original model, the more successful the airline will be. Little academic study of the
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