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Customer loyalty and customer loyalty programs
Journal of Consumer Marketing, 2003Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the ...
Mark D. Uncles +2 more
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2020
This chapter explores the themes of sibling love and loss in the context of war in The Voyage Out and Night and Day. Taking its cue from Juliet Mitchell’s claim that lateral kin relations are both significant and under threat in time of war, the chapter aligns Woolf’s thinking about siblings with relevant ideas of lateral kinship.
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This chapter explores the themes of sibling love and loss in the context of war in The Voyage Out and Night and Day. Taking its cue from Juliet Mitchell’s claim that lateral kin relations are both significant and under threat in time of war, the chapter aligns Woolf’s thinking about siblings with relevant ideas of lateral kinship.
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International Journal of Business Excellence, 2018
The paper aims to explore the role of network loyalty programs (LPs) in the pharmaceutical retail industry. A questionnaire, directed to the members of a network LP, was carried out in a community pharmacy, in order to test the various relationships in a conceptual model.
Helena Nobre, Catarina Rodrigues
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The paper aims to explore the role of network loyalty programs (LPs) in the pharmaceutical retail industry. A questionnaire, directed to the members of a network LP, was carried out in a community pharmacy, in order to test the various relationships in a conceptual model.
Helena Nobre, Catarina Rodrigues
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An overview on brand loyalty and customer loyalty
ACADEMICIA: An International Multidisciplinary Research Journal, 2021AbstractBrand Loyalty or Customer Loyalty? Brand Loyalty and Customer Loyalty are two ideas that have been dug into by academics since they are two extremely significant aspects in marketing. Brand \loyalty is a biased behavioral reaction exhibited over a period of time.
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Nursing Science Quarterly, 2013
Loyalty is a complex notion. Recognizing moments of loyalty in nursing can encourage pride in the profession and thereby assist in elevating nursing as a profession. If nurses can appreciate the complexities involved in loyalty, this knowing might assist them in understanding personal struggles with loyalty when they arise and may also help in the ...
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Loyalty is a complex notion. Recognizing moments of loyalty in nursing can encourage pride in the profession and thereby assist in elevating nursing as a profession. If nurses can appreciate the complexities involved in loyalty, this knowing might assist them in understanding personal struggles with loyalty when they arise and may also help in the ...
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ZULFIYAKHONIM IS THE EMBODIMENT OF LOYALTY AND LOYALTY
American Journal Of Social Sciences And Humanity ResearchThe article highlights the life, work and activities of the great Uzbek poet Zulfiya, examines in detail his role in Uzbek literature. Such concepts as humanity, love and fidelity are revealed in Zulfiya's poems.
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Does program loyalty induce brand loyalty
International Journal of Business Innovation and Research, 2021Amit Shrivastava, Yogesh Funde
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