Results 131 to 140 of about 81,033 (303)
The Importance of Integrating Digital Marketing within the Sales Strategy of Luxury Brands [PDF]
Risk in Contemporary Economy, 2019 In the age of digital technology, companies around the world have to adapt their strategies to the new requirements and expectations of their consumers.
Zaif Alexandra, Cerchia Alina Elena
doaj
Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products [PDF]
This study addresses co-branding between firms belonging to unrelated value chains –high-tech products and luxury brands (HLCPs) – to explore how consumers? attitude drive the success of HLCPs.
Alberto Maydeu Olivares +3 more
core
Когниция, коммуникация, дискурсThe article highlights the role of symbols in digital storytelling that is becoming an effective marketing strategy. Digital technologies made storytelling on websites and social media platforms multimedia and multimodal and opening up new creativity ...
Alla Belova
doaj +1 more source
Boron availability and fertilizer response of maize in soils from sub‐Saharan Africa
Journal of Plant Nutrition and Soil Science, EarlyView.Abstract Background and aims Low boron (B) availability is associated with strongly weathered, coarse‐textured, and low organic matter soils, widespread in sub‐Saharan Africa (SSA). It is unknown to what extent B fertilization can increase maize yields in SSA.
Mirjam S. Breure +5 more
wiley +1 more source
Journal of Plant Nutrition and Soil Science, EarlyView.Nitrogen addition shifts plant nutrition from nitrogen to phosphorus (P) limitation. Nitrate‐based nitrogen enhances P acquisition more effectively than ammonium through increased phosphatase activity, independently of pH changes. Organic P forms induce stronger P limitation than inorganic P.
Issifou Amadou +4 more
wiley +1 more source
Female Factory Worker’s Desperate Life Leads to Suicide in Dongguan Factory [PDF]
, 2011 This document is part of a digital collection provided by the Martin P. Catherwood Library, ILR School, Cornell University, pertaining to the effects of globalization on the workplace worldwide.
China Labor Watch
core +1 more source
Luxury brands and blogging: The impact of blogging on the purchase intention of luxury brands
, 2021 Moda endüstrisinin liderlerini lüks markalar oluşturmaktadır. Bu markaların işletme yönetimleri de kuşkusuz son derece gelenekseldir. Lüks markalar, yüksek kaliteli ürün ve hizmetler ile kar elde etmek için mücadele ederken ekonomik krizler ve bir çok lüks markanın batması bu mücadelenin oldukça zorlayıcı olduğunu göstermektedir.
openaire +1 more source
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
ECONOMICSIn the highly competitive luxury hospitality sector, it is essential to understand the factors that influence consumers’ intentions to visit. This study purposes to examine the psychological internal relationships among celebrity, consumer, and hotel ...
Trung Duong Bao +3 more
doaj +1 more source
Journal of Traumatic Stress, EarlyView.Abstract Forcible displacement due to war and persecution has reached unprecedented heights across the globe. The mental health impact of trauma and displacement on refugee communities is profound. Although there are several evidence‐based therapies that are efficacious in reducing symptoms of posttraumatic stress disorder and depression in refugees ...
Angela Nickerson +4 more
wiley +1 more source