Results 141 to 150 of about 1,747 (262)

The Long and Short of It: A Warmth‐Based Explanation of the Effects of Brand Name Length on Brand Equity

Psychology &Marketing, EarlyView.
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley   +1 more source

To Buy or Not to Buy Under Brand Image Transgression? Consumer Behavior and Underlying Mechanisms from a Power Distance Belief Perspective. [PDF]

Behav Sci (Basel)
Zhang L, Shi B.
europepmc   +1 more source

When Does Mindfulness Translate Into Consumer Well‐Being? The Role of Mindful Consumption and Meditation Regularity

Psychology &Marketing, EarlyView.
ABSTRACT Mindfulness correlates with higher life satisfaction, yet consumer wellbeing research rarely specifies the behavioral route through which this relationship emerges. Drawing on self‐regulation theory, the research proposes mindful consumption as that route and, drawing on self‐determination theory, evaluates meditation regularity as a boundary ...
Sharad Gupta, Weng Marc Lim, Navriti Gupta   +2 more
wiley   +1 more source

The Impact of Advertising Appeal Types on Purchase Intentions for Brands in Different Maturity Levels. [PDF]

Behav Sci (Basel)
Xu X, Ji N, Liu P, Kang Y, Yao L, Lai S, He X, Zhang W.   +7 more
europepmc   +1 more source

The Algorithmic Well‐Being Paradox: When AI Decision Delegation Helps and Hurts Consumer Well‐Being

Psychology &Marketing, EarlyView.
ABSTRACT As generative AI increasingly shapes consumer decision‐making, its implications for consumer well‐being remain unclear. Existing research largely focuses on the trade‐off between algorithmic efficiency and autonomy loss. This research advances understanding by proposing the algorithmic well‐being paradox, whereby the same AI delegation can ...
Jingru Xu, Chunli Ji, Heng Chu, Catherine Prentice   +3 more
wiley   +1 more source

In the Spotlight—Established Researcher

Journal of Experimental Zoology Part B: Molecular and Developmental Evolution, EarlyView.
Jukka Jernvall
wiley   +1 more source

Power Distance Beliefs and Luxury Brand Communication: Cross‐Cultural Differences in the Effects of Exclusivity and Heritage

Psychology &Marketing, EarlyView.
ABSTRACT Luxury brands communicate symbolic value through a variety of brand signals, among which exclusivity and heritage represent two most prominent yet conceptually distinctive luxury signals. However, little is known about whether consumers respond equally favorably to these alternative luxury brand signaling strategies. This research examines how
Arnold Japutra, Andreawan Honora, Kai‐Yu Wang, R. G. Vishnu Menon, Yuanyi Xu   +4 more
wiley   +1 more source

Tobacco Industry's Corporate Diversification in the Evolving Landscape of Tobacco Control Laws in India - A Comparative Time-Series Analysis. [PDF]

Indian J Community Med
Khaitan A, Kapoor S, Yadav A, Madan C.
europepmc   +1 more source

How Perceived Economic Inequality Shapes Consumers' Preferences for Self‐Improvement Consumption

Psychology &Marketing, EarlyView.
ABSTRACT Despite the increasing prevalence of self‐improvement products and services, what encourages consumers to choose such products requires further exploration. Drawing from tournament theory, which suggests that individuals exert greater effort when reward differentials across levels are large (vs.
Yu Qin, Kiyohiro Oki, Kosuke Motoki
wiley   +1 more source

Sustainable Development and Polymer-Based Functional Innovation in the Lacquer Industry: Resources, Technologies, and Industrialization Pathways. [PDF]

Polymers (Basel)
Qian Y, Wu X, Liu Y, Feng X, Liu X.
europepmc   +1 more source