Results 281 to 290 of about 181,974 (304)
Some of the next articles are maybe not open access.
The Role of Luxury Consumption Motivations in Luxury Brand Communication
2019Luxury business is one of the most important drivers of growth in many countries. One of the key factors for luxury brands’ success is their ability to elicit dream and aspiration in consumers, which is typically sustained by appropriate communication strategies, such as the presence of celebrities or the usage of specific images versus text. Also, the
Amatulli, Cesare +2 more
openaire +3 more sources
Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
Journal of Business Research, 2012George Balabanis
exaly
Values associated with luxury brand consumption and the role of gender
Journal of Business Research, 2017Eric Tafani, Franck Vigneron
exaly
Transformational effects of social media lurking practices on luxury consumption
Journal of Business Research, 2020Marina Leban, Yuri Seo
exaly
Understanding luxury consumption in China: Consumer perceptions of best-known brands
Journal of Business Research, 2012Yanqun He
exaly