Results 61 to 70 of about 2,013,500 (291)
Issue Construals and Corporate Water Stewardship
Business Strategy and the Environment, EarlyView.ABSTRACT In the face of mounting environmental and social pressures, the importance of responsible corporate water stewardship (CWS) should be evident, yet not all businesses are taking water management issues seriously. The aim of this study is to explore why differences in CWS persist, especially within industries facing similar resource challenges ...
Daina Mazutis +3 more
wiley +1 more source
Asia Marketing JournalThis study examines the relationship between loneliness, online brand equity, and luxury purchase intentions among Asian MZ adults. While prior research attributed the surge in luxury purchases during COVID-19 to "revenge spending'' aimed at alleviating ...
Sukyoung Kang, Sanghee Kim
doaj +1 more source
Promotional Mix and Integration of Communication into Management Policy - Case Study [PDF]
Revista de Management Comparat International, 2016 In this paper are presented promotion strategies used by luxury brands in the new socio-economic context. Top 10 luxury goods companies are presented, with related indicators for the years 2012-2014.
Doina I. POPESCU
doaj
Business Strategy and the Environment, EarlyView.ABSTRACT Ecotourism encourages environmentally friendly travel; however, little is known about the underlying value systems influencing travelers' choices and actions. This study uses a mixed‐method methodology that combines post hoc qualitative analysis with a large‐scale quantitative survey to examine the influence of multiple value dimensions on ...
Yuemeng Ge +4 more
wiley +1 more source
Sustainable FuturesLuxury brands increasingly adopt sustainability messages to enhance ethical legitimacy, yet such initiatives often serve symbolic rather than transformational purposes. This research examines how green marketing in luxury branding paradoxically increases
Zhijun Li +4 more
doaj +1 more source
THE EFFECTS OF COUNTERFEIT ON LUXURY BRAND BUYING BEHAVIOR, IN TERMS OF CONSUMPTION EXPERIENCE [PDF]
A large number of studies on counterfeiting explore consumer behaviors in the consumption of counterfeit articles. But few of them consider luxury brand consumers and counterfeiting.
P. Valette-Florence, Siham Mourad
core
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability initiatives often generate heterogeneous consumer responses, particularly in markets where environmental responsibility intersects with symbolic differentiation and competitive positioning. This research develops a configuration‐based account of sustainability strategy to explain when and how sustainability‐driven initiatives ...
Eun‐Jung Lee
wiley +1 more source
, 2014 On the background of the global rise of luxury consumption, the importance of knowing cross-cultural luxury consumption preferences grows accordingly. We investigate cross-cultural specifics of luxury consumption for two cultures, Switzerland and Japan ...
Leuenberger, Dinah +2 more
core +1 more source
El lujo como construcción ontológica ambivalente
Études Caribéennes, 2015 Analysed critically to the luxury as a “concept” to understand it within the ontologising of the subject that consume it and currently holds it. These two categories (consumption and ostentation) distinguish the subject in two ways: first, as someone who
José Martín Hurtado Galves
doaj +1 more source
Consumer rapport to luxury : Analyzing complex and ambivalent attitudes [PDF]
The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in ...
DUBOIS, Bernard +2 more
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