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Trend Conformity Behavior of Luxury Fashion Products for Chinese Consumers in the Social Media Age: Drivers and Underlying Mechanisms [PDF]
Behavioral SciencesWhen a bandwagon consumption trend of luxury fashion products appears, potential consumers tend to conform to the trend. The conformity behavior is enhanced by social media because it makes bandwagon trends more visible. However, no research has explored
Ye Chen, Jingyi Zhuang
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Sustainable luxury purchase behavior in the Post-Pandemic Era: a grounded theory study in China [PDF]
Frontiers in Psychology, 2023 Despite the increasing sustainable practices from the luxury industry, research show little evidence on consumers’ reactions toward sustainable luxury. This paper aims at understanding changes in consumers’ consumption behavior toward sustainable luxury ...
Huaxia Yang +3 more
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Creating a sustainable future: insights into brand marketing in the luxury fashion industry
Cogent Business & ManagementThis paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry.
Harpreet Kaur +3 more
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Digital marketing strategies for luxury fashion brands: A systematic literature review
International Journal of Information Management Data InsightsThe main objective of this study is to examine how digital marketing strategies can be put into practice and integrated into the actual operation of luxury fashion brands.
Fung Yi Tam, Jane Lung
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Virtual reality in the luxury fashion industry: a systematic literature review [PDF]
Spanish Journal of Marketing-ESICPurpose – This paper aims to synthesize the existing literature on virtual reality (VR) in the luxury fashion industry, discuss the current practical applications of VR technologies and review previous research undertaken in the luxury fashion field ...
Tong (Tripp) Liu +2 more
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Media Ekonomi dan Manajemen, 2023 In recent years, luxury fashion brands have experienced drastic growth. This study examines how hedonic motivation, self-image congruence, brand experience, and brand attachment are interrelated factors driving the purchase intention of industrial luxury
Endy Gunanto Marsasi, Asih Dewi Yuanita
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Determining online consumer's luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics. [PDF]
PLoS ONEThe Internet has become the fastest-growing way to sell luxury products. Purchase intention for luxury products in online stores has taken attention in the last few years since the sector has proliferated.
Muhammad Ussama Majeed +3 more
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Luxury Fashion versus a Fast-Fashion Environment
Symphonya, 2015 The world of fashion seems to be going towards a neurotic fast-fashion speed capable of burning (at dramatic pace) designers’ creativity as well as collections lifespan.
Emilio Paschetto
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Cleaner and Responsible ConsumptionThe fashion industry plays a pivotal role in societal evolution and economic growth, yet it also stands as a significant contributor to environmental degradation.
Aya Abdelmeguid +4 more
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Cogent Business & Management, 2023 This research aims to determine the Chinese millennials’ dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige ...
Tong (Tripp) Liu +2 more
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