Results 151 to 160 of about 734,954 (250)

Sustainable Luxury Fashion

2022
Changing consumer values and beliefs, particularly among Millennials, who have been identified as the most influential consumer group for luxury brands, has resulted in increased responsibility for sustainability. Furthermore, as the sharing economy becomes more popular, consumers are more likely to engage in non-ownership approaches to consumption ...
openaire   +1 more source

AI chatbots with visual search: Impact on luxury fashion shopping behavior

Journal of Global Scholars of Marketing Science
This study investigates the impact of artificial intelligence (AI) chatbots with visual search capabilities on consumer behavior within the fashion shopping sector.
Le Qi, Eunju Ko, M. Cho
semanticscholar   +1 more source

“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers

Journal of Global Fashion Marketing, 2023
The second-hand luxury fashion market has continued to gain popularity in the past decade. Many luxury fashion retailers have been pursuing ways to get involved in the second-hand goods market. However, little is known about what drives consumers to shop
Murphy Aycock, Eunjoo Cho, Kyuree Kim
semanticscholar   +1 more source

Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse

Journal of Global Fashion Marketing, 2023
Luxury fashion brands have been pioneers in experimenting with NFTs and the metaverse. Though, the analysis of the success of these forerunning initiatives to date still pertains to anecdotal literature.
G. Murtas   +2 more
semanticscholar   +1 more source

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