Results 161 to 170 of about 734,954 (250)

Defining Fashion, Luxury, and Luxury Fashion

2020
While traditionally difficult to define, the concepts of fashion and luxury are examined anew to highlight key moments in scholarly thought that advanced our understanding of how these two terms can relate to each other and to culture. Identifying their role in the fields of creativity elucidates how they can impact the individual physically ...
openaire   +1 more source

Virtual consumption in luxury brands: consumer purchase motivations of virtual luxury fashion in virtual worlds

Journal of Fashion Marketing and Management
PurposeThis study aims to determine Chinese consumers’ motivations for purchasing virtual luxury fashion in virtual worlds (i.e. luxury skins in video games), building on a theory of consumption values, luxury fashion and virtual consumption studies ...
T. Liu, Caroline Swee Lin Tan, Carolina Quintero Rodriguez   +2 more
semanticscholar   +1 more source

Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands

Journal of Global Fashion Marketing, 2023
Why do fashion brands enter the metaverse when the benefits of using this virtual reality space are not yet clear to the industry? What motivates them to venture into the complex world of digital platforms and ecosystems?
M. Kniazeva, Gaetano Aiello, Costanza Dasmi, Valentina Mazzoli, Olga Nechaeva, Faheem Uddin Syed   +5 more
semanticscholar   +1 more source

Enhancing loyalty in luxury fashion with AI: the mediation role of customer relationships

Asia-Pacific Journal of Business Administration
PurposeThis study aims to investigate the impact of artificial intelligence (AI) on customer loyalty in the luxury fashion market. It explores how AI-driven tools influence customer trust, satisfaction, commitment and engagement, which in turn affect ...
Seyed Sina Khamoushi Sahne, Hassan Kalantari Daronkola   +1 more
semanticscholar   +1 more source

Toward D2A: Enhancing Luxury Fashion With Seamless and Immersive Phygital Customer Experiences

International Journal of Consumer Studies
This study explores direct‐to‐avatar (D2A) strategies—where brands engage directly with consumer avatars in virtual environments—in the luxury fashion retail sector, focusing on enhancing customer engagement and creating a seamless phygital (physical ...
M. Massi, C. Piancatelli, Andrea Vocino, José I. Rojas‐Méndez   +3 more
semanticscholar   +1 more source

Why buy used? Motivators and barriers for re-commerce luxury fashion

International Journal of Retail & Distribution Management, 2023
PurposeThe sale of second-hand goods in the luxury fashion space continues to soar. However, existing literature on this segment is limited and the factors that draw consumers to this space are not well understood.
Karun Tangri, Hongliang Yu
semanticscholar   +1 more source

Marketing Luxury Fashion in the Metaverse: The Case of Gucci Town on Roblox

Thunderbird International Business Review
The luxury fashion industry is increasingly investing in digital technologies associated with the Metaverse to attract younger consumers traditionally difficult to engage.
Jinju Heo
semanticscholar   +1 more source

Strategic Sustainability Reporting, Impression Management and Board Gender Diversity: Evidence From Luxury Fashion Industry

Business Strategy and the Environment
The study aims to examine the impression management (IM) of the luxury fashion industry through communications using annual reports and the influence of board gender diversity (BGD).
C. Neokleous, Mahmoud Elmarzouky
semanticscholar   +1 more source

Determinants of luxury fashion purchase behavior: an integration of theory of planned behavior and generational cohort theory

Journal of Fashion Marketing and Management
PurposeAmong younger generations, such as Gen Y and Gen Z, luxury fashion has become a tool for strengthening the identity and social standing of consumers. This study investigates the aspects that determine people’s purchasing behavior of luxury fashion
Dudi Amarullah, Muhsin N Bailusy, A. W. Jabid, Faradisa Bachmid, Jeri Cahyadi Saputra   +4 more
semanticscholar   +1 more source

Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods

Journal of Global Fashion Marketing
Consumption of second-hand luxury fashion goods through online collaborative redistribution channels is prevalent yet under-researched. Drawing on the self-determination theory, this study aims to provide evidence to academia and the luxury resale ...
Jihyun Kim Vick, Eunjoo Cho
semanticscholar   +1 more source