Results 191 to 200 of about 734,954 (250)

Evolution of Luxury Fashion Brands

2016
Luxury connotes a feeling of exclusivity to individuals of a higher social class. However, luxury fashion has evolved gradually. At present, the sector of luxury fashion is about exclusivity, quality, and prestige, but these qualities also appeal to the burgeoning middle class with price points below luxury competitors and a perceived quality quotient,
Vincent Quan, Bin Shen
openaire   +1 more source

Café or art exhibition? Which experience is more effective in luxury fashion flagships?

Journal of Fashion Marketing and Management
PurposeThe purpose of this study is to investigate the effect of brand experiences through cafés or art spaces in luxury fashion flagships on consumers’ buying behavior toward authorized shopping channels.Design/methodology/approachOnline questionnaires ...
Jin Jeong, Ha Kyung Lee, Yuri Lee
semanticscholar   +1 more source

How do luxury fashion communities express negativity? A netnographic approach

Journal of Global Fashion Marketing
This study investigates the antecedents of consumers’ negativity towards luxury fashion brands within online communities and how they express such negativity.
Mafalda Jacques dos Santos Barata, Amélia Brandão, Jitpisut Bubphapant, Sunny Vijay Arora   +3 more
semanticscholar   +1 more source

CONSUMERS’ PERCEPTIONS OF UPCYCLED LUXURY FASHION: COMPARISON TO GENERIC LUXURY FASHION

Global Fashion Management Conference, 2021
Byunghyun Hwang, Sean Lee
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Chinese luxury fashion buying behaviour

2022
This thesis investigates the buying motivations, buying behaviour, and buying preferences of Chinese luxury fashion consumers. The Chinese market is now the second largest market for luxury products, and it is forecast to become the largest market over the next decade.
openaire   +1 more source

Decolonizing Luxury Fashion in Japan

Fashion Theory, 2020
Japan went from consuming more foreign luxury fashion brands than the rest of the world combined in the late 1980s to a complete rethinking of both the concept and practice of luxury after the burs...
openaire   +1 more source

Luxury fashion branding

Journal of Fashion Marketing and Management: An International Journal, 2013
Ian Phau, Min Teah
openaire   +1 more source

Sustainability and luxury fashion products

Strategic Direction, 2017
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
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Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

, 2012
Angella J. Kim, E. Ko
semanticscholar   +1 more source

A passion for fashion: The luxury fashion consumer

2007
Gabrielle Coco Chanel thoroughly understood the luxury consumers of her time. She also recognized the influence of the wider society on shaping consumer expectations and outlook. In the early twentieth century after the First World War, fashion designers continued to apply the pre-war styles characterized by extravagant and elaborate designs.
openaire   +1 more source