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Consumption strategies and motivations of Chinese consumers: The case of UK sustainable luxury fashion [PDF]
, 2017 Purpose: The purpose of this paper is to explore Chinese consumers’ motivations to purchase luxury fashion products in the UK and how far sustainability plays a role in the decision-making process, by extending the consumer typology of translators ...
Alevizou, P.J. +4 more
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Research on brand alliance strategy innovation based on the big data analysis of consumers’ attitude Take Louis Vuitton and supreme as an example [PDF]
E3S Web of Conferences, 2021 As a big consumer of luxury brands, China has entered a period of rapid transformation under the impact of millennials and fashion brands. With the development of economy and the popularization of education, more and more people begin to purchase ...
Kai Xiong
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Luxury retailers’ entry and expansion strategies in China [PDF]
, 2017 Purpose The purpose of this paper is to examine internationalising luxury fashion retailers’ entry and post-entry expansion strategies in mainland China.
Bai, H, McColl, J, Moore, C
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Online strategies of brands: A case of Portuguese luxury fashion designers [PDF]
Innovative Marketing, 2023 The assertive online strategies of Portuguese luxury fashion brands/designers (LFBDs) are essential for managers to succeed in the digital medium and establish long-lasting relationships with clients.
Sandrina Teixeira +3 more
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Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty
South African Journal of Business Management, 2023 Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to enhance their online presence and identity to build a greater connection with their audiences.
Fan-Lu Lin, Te-Hsing Ku
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Ouverture de ‘Special Issue on Fashion and Luxury Management’
Symphonya, 2015 In 2014, the luxury fashion market closed with a value of 224 billion euros marking a growth at constant exchange rates of 3 percent and driven primarily by the online channel, and the outlet one.
Silvio M. Brondoni, Elisa Arrigo
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DOES FASHIONIZATION IMPEDE LUXURY BRANDS’ CSR IMAGE? [PDF]
Global Fashion Management Conference, 2019 To sustain their growth worldwide, luxury brands are increasingly adopting the codes of fast fashion. They continually introduce new designs that move quickly from the catwalk to stores to stay on-trend, resulting in short and constantly renewed collections. But does this fashionization impede luxury brands’ Corporate Social Responsibility (CSR) image?
Parguel, Béatrice +2 more
openaire +3 more sources
ETHICAL ISSUES IN LUXURY FASHION
Universum:Philology and art historyL. Lobanova
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The use of Twitter on fashion brands. A comparison between luxury and low-cost brands [PDF]
, 2018 En este artículo se analizó comparativamente la capacidad dialógica de las marcas de moda de lujo frente a las denominadas low-cost en la red social Twitter.
Garcia Medina, Irene +2 more
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Journal of Management and Business Review, 2017 Munculnya era globalisasi menyebabkan perubahan dalam banyak hal salah satunya dalam dunia Fashion. Dengan adanya perkembangan fashion tersebut setiap manusia khususnya wanita telah berusaha untuk tidak ketinggalan mode dan tren yang ada, mulai dari anak-
Muti Andarini, Pepey Riawati Kurnia
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