Millennials' Response Toward Luxury Fashion Brands: The Balance Theory’s Perspective
Gadjah Mada International Journal of Business, 2022 The mushrooming growth of luxury brands has been evidenced worldwide, especially among developing countries such as Malaysia. Despite Malaysian consumer confidence slowing due to uncertainty about the economic conditions, the demand for luxury brands is ...
Hasnizam Shaari +2 more
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Consistent Inconsistency In Fashion Magazines: The Socialization Of Fashionability In Hong Kong [PDF]
, 2016 Fashion plays a significant role in the global creative industries and in urban social space, and has recently evolved from a peripheral topic to a valued interdisciplinary subject coined as “fashion-ology,” investigating how fashion as an intangible and
Tse, HLT
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Administrative Sciences, 2023 The COVID-19 pandemic has significantly impacted societies worldwide, leading to challenges in ensuring well-being and sustainability. In this context, it is essential to better understand consumer consciousness of pro-environmental products from the ...
Kyung-Tae Lee, Hiroyasu Furukawa
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Fashion media communication in Hong Kong [PDF]
, 2014 Though fashion is a significant global creative industry, it is still often regarded as wasteful and deceptive. Participant observation at a Hong Kong high fashion magazine, Stylistic (false name), was used to remap the relationships among the ...
Tse, Ho Lun Tommy
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European luxury fashion brand advertising and marketing relating to nostalgia
Studies in Communication Sciences, 2019 This research seeks to examine how European luxury fashion brands use nostalgia in their advertising and marketing, and the benefits of using nostalgia by analyzing selected adverts from Vogue magazine. The research adopts Narrative Transportation Theory,
Pelin Ok
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Une précarité glamour : le travail créatif dans la mode
Terrains/Théories, 2018 Since the 1980s, fashion has become increasingly powerful in the material and immaterial economies of the world we live in. Holdings and luxury brands are more and more reach as fashion products and images circulate around the world by mobilizing desires
Giulia Mensitieri
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Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands [PDF]
, 2017 This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are.
Garcia Medina, Irene +2 more
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Cogent Business & Management, 2023 The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity ...
Sally Mohamed Amer +2 more
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The Influence of Value Perceptions on Purchase Intention Towards Luxury Fashion Products in Jakarta [PDF]
, 2018 In general, luxury market is growing in several countries, including Indonesia. Growth luxury market in a country related with the luxury trends on a particular country. The trends of luxury products consumption are very high causing there so many luxury
Abadi, F. (Fiter), Candra, M. (Made)
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PENGARUH KESADARAN MEREK, PERBANDINGAN SOSIAL DAN INOVASI FASHION TERHADAP NIAT PEMBELIAN PRODUK FASHION MEWAH DENGAN SIKAP TERHADAP PEMBELIAN PRODUK FASHION MEWAH SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA KONSUMEN DI WILAYAH BANDA ACEH) [PDF]
, 2015 ABSTRAKPenelitian ini menguji faktor-faktor yang mempengaruhi sikap konsumen Banda Aceh terhadap pembelian produk fashion mewah dan dampaknya terhadap niat pembelian. Data yang dikumpulkan terpusat di satu wilayah yaitu Banda Aceh. Sebanyak 100 responden
Athaillah
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