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Profit and purpose: the case for sustainable luxury fashion [PDF]
, 2018 The development of the fashion industry into a large-scale multinational operation and the resulting potential for damage to planet and people has attracted the attention of environmental and social activists since at least the 1960s, but consumers on ...
Radclyffe-Thomas, Natascha
core +2 more sources
Consumer-based brand equity of South African luxury fashion brands
Journal of Fashion Marketing and Management, 2023 PurposeSouth Africa is the leading market for luxury goods in Africa – a fact evident from the statistics on luxury retail and the expanding footprint of international and local luxury brands.
Kenneth Appiah-Nimo +2 more
semanticscholar +1 more source
Conceptualising sustained high quality fashion products in a devalue dominated marketplace [PDF]
, 2016 The current fashion system largely sustains an industry through excessive consumer consumption habits resulting in an environmentally unsustainable industry.
Cassidy, Tracy Diane
core +1 more source
European Journal of Marketing, 2023 Purpose Despite the extensive stimulus–organism–response (SOR) literature, little attention has been paid to the role of marketing activity as a key environmental stimulus, and there is a dearth of research examining the interplay between emotions and ...
Dongmei Cao, M. Meadows, Xiao Ma
semanticscholar +1 more source
Effects of Promotional Bundles with Non-Fungible Token (NFT) Fashion on Consumers’ Perceptions
Journal of Theoretical and Applied Electronic Commerce ResearchThe rapid expansion of the non-fungible token (NFT) market, which grew over 200% in 2023 to reach $22 billion, has opened new avenues for fashion brands to engage consumers through digital fashion products under blockchain technology.
Seong Eun Kim +2 more
doaj +1 more source
Information Systems Frontiers, 2022 This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark.
A. Fetais +3 more
semanticscholar +1 more source
Exploring Luxury Brand Engagement In Developing Country: The Role Of Social Media Consumer Involvement [PDF]
E3S Web of ConferencesThis study learns the antecedents and consequences of consumer brand engagement in the Instagram account of luxury fashion brands. Customer involvement is the antecedent of consumer brand engagement, and the effects were in two variables, i.e., self ...
Fatmawati Indah +1 more
doaj +1 more source
Journal of Law and Sustainable Development, 2023 Objetive: This study delves into the fascinating world of luxury fashion, investigating the influence of brand society and narrative branding on brand image and consumer purchase behavior.
Widarto Rachbini +5 more
semanticscholar +1 more source
The Anatomy of an International Fashion Retailer – The Giorgio Armani Group [PDF]
, 2004 Of all the international retailers, luxury fashion retailers are typically the most prolific as measured by the number and diversity of foreign markets in which they operate.
Moore, Christopher M, Wigley, Stephen M.
core
Luxury, 2023 Globalization, the process of communication and integration among people, companies, and governments worldwide, is a central concept in the study of luxury and fashion, both as innovative activity and guide to the future.
J. Armitage
semanticscholar +1 more source