Results 61 to 70 of about 734,954 (250)
CONSPICUOUS CONSUMPTION, LUXURY PRODUCTS AND COUNTERFEIT MARKET IN THE UK [PDF]
, 2016 The fast growth of fashion brands and the popularity of counterfeit goods has posed certain challenges to the existing and new luxury fashion brand players. This study elaborates on the factors driving the market for counterfeit products in the UK.
My Pham, TH, Nasir, M
core +2 more sources
The luxury goods market: Understanding the psychology of Chinese consumers
European Research on Management and Business EconomicsThe objective of this research is to construct a multifactorial model facilitating the assessment of the interrelation between aspects of Chinese consumers' attitudes towards luxury items and their psychological intent to acquire such goods.
Sergei Chernov, Dmitry Gura
doaj +1 more source
Principles of reshoring development in luxury goods sector1
International Journal of Management and Economics, 2020 This article analyzes the grounds and possibility to induce and develop reshoring activities in the luxury goods sector. The premise of this analysis is the contemporary redefinition of the luxury goods sector, which relates to the increasing volume of ...
Młody Michał, Stępień Beata
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Telematics and Informatics ReportsThe present article is an attempt to offer insights into interconnections among consumer personality, individual difference factors, Instagram usage behavior, and luxury fashion brand attitude in contemporary Web 2.0 technological environments.
Seunga Venus Jin, Ehri Ryu
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Italian Journal of MarketingGiven the rise of digital technologies, brands must retain complete control and accountability for user content creation and diffusion. This paper investigates the influence of user-generated content on multiple luxury consumers’ value perceptions that ...
Vincenzo Basile +2 more
semanticscholar +1 more source
The celebrity factory: new modes of fashion entrepreneurship [PDF]
, 2017 The aim of the paper is to analyze the contribution of celebrity culture to the re-shaping of the fashion industry, distancing from an oppositional view while embracing a systemic one, where celebrity is considered a fundamental engine of the ...
Marta Martina, Silvia Vacirca
core +2 more sources
Social Media Marketing Efforts of Luxury Brands on Instagram
Expert Journal of Marketing, 2019 Social media offers marketers a broad set of instruments to connect to targeted customers in a personalized and interactive manner. Different social media platforms enable different innovative strategies for an organization’s social media presence.
Simona VINEREAN , Alin OPREANA
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International Journal of Management StudiesLuxury brands are gaining popularity in both developed and emerging economies. Recent research has advocated wider use of self-determination theory (SDT) in marketing studies, suggesting that it has high predictive accuracy for understanding consumer ...
Ekta Aggarwal +3 more
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The Effects of Online Brand Communities on Brand Equity in the Luxury Fashion Industry
International Journal of Engineering Business Management, 2013 Quoting the fashion genius Coco Chanel: “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” This is even more true today than it was back then ...
Stefano Brogi +5 more
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Fashion films as a new communication format to build fashion brands
Communication & Society (Formerly Comunicación y Sociedad), 2016 The consolidation of collaborative video platforms such as YouTube and Vimeo in recent years has significantly changed the way fashion brands communicate with their audiences.
Paloma Díaz Soloaga +1 more
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