Results 71 to 80 of about 734,954 (250)

Homogeneity in Luxury Fashion Consumption: an Exploration of Arab Women [PDF]

, 2014
Consumer perceptions and consumer motivations are complex and whilst it is acknowledged within literature that heterogeneity exists, homogenous models dominate consumer behaviour research.
Gad Mohsen, Marwa, Marciniak, R.
core   +1 more source

Fashion\u27s Destruction of Unsold Goods: Responsible Solutions for an Environmentally Conscious Future [PDF]

, 2020
Over the past two years, headlines of fast-fashion and luxury brands burning their merchandise have flooded media outlets. While this came as a shock to the general public, it has actually been a standard industry practice for decades.
Elia, Ariele
core   +1 more source

A myth of fashion media: a rising country makes a dwindling city? [PDF]

, 2014
Session 4 - C: Fashion systemsIn this paper, participant observation was used to investigate how global fashion and luxury firms and Hong Kong’s print media present fashion meanings in the local context. The editorial team of a Hong Kong fashion magazine
Tse, HLT
core  

Come mangiare un cannolo con le bacchette: The Contested Field of Luxury Fashion in China, a Case Study of the 2018 Dolce & Gabbana Advertising Incident

ZoneModa Journal, 2019
A story that begins with a pair of chopsticks, pizza, spaghetti and a cannolo and comes towards its close with models waiting at a partially abandoned dress rehearsal, the saga of the Dolce & Gabbana ‘The Great Show’ is one of digitisation and ...
Qian Huang, Alice Janssens
doaj   +1 more source

Social media marketing in Italian luxury fashion [PDF]

, 2015
Industries nowadays have been comfortable with the incorporation of social media to their marketing strategy. Italy has been known as a major center of the European fashion industry, a sector that is also following the social media marketing trends. This
Ananda, Artha Sejati, Hernández García, Ángel, Lamberti, Lucio   +2 more
core  

Luxury fashion flagship hotels and cultural opportunism: The cases of Hotel Missoni Edinburgh and Maison Moschino [PDF]

, 2015
This article gives an insight into the phenomenon of brand extension into the hospitality business by Italian luxury fashion labels and conceptualizes it in terms of luxury fashion flagship hotels.
Dallabona, A
core   +1 more source

Humanizing brands through inclusive marketing: the role of social judgements and anthropomorphism in luxury and non-luxury branding

Fashion and Textiles
Inclusive marketing, which emphasizes diversity and representation, has gained recognition in the fashion industry but remains underexplored in luxury brand marketing. This study investigates how inclusive marketing impacts social judgements of brands (i.
Jung Eun Lee, Jia Wu
doaj   +1 more source

Luxury fashion brand coolness: niche versus mass cool

Spanish Journal of Marketing - ESIC
Purpose This study aims to analyze the relationship of mass versus niche brand coolness on consumers’ brand loyalty, mediated by attitude toward the brand and moderated by conspicuous consumption; test the moderating role of conspicuous consumption and ...
Sandra Maria Correia Loureiro, Aihoor Aleem, Mike Breazeale   +2 more
semanticscholar   +1 more source

‘Women’s tales’: postfeminist adventures into consumerville [PDF]

, 2017
This article examines the project ‘Women’s Tales’, an on-going series of short films that fashion designer Miuccia Prada commissioned from international female directors, among them Lucrecia Martel, Ava DuVernay and Agnès Varda.
Caoduro, Elena
core  

Dye for two tones: The story of sustainable mud-coated silk [PDF]

, 2012
Jia¯o-chou and Xiang-yun-sha¯ are two types of Chinese silks that use eco-friendly vegetable dyeing and iron-rich mudcoated techniques to create a unique texture and two-tone color—shiny black on one side and reddish brown on the other.
Lin, Shu-Hwa
core   +1 more source