Results 111 to 120 of about 3,570 (165)

Political ideology and consumers' preference for luxury goods versus luxury experiences

Psychology & Marketing, 2022
AbstractPrior work finds that politically right‐leaning, conservative consumers prefer luxury products more than their liberal counterparts. However, we theorize that this only holds for tangible luxury goods. For intangible luxury experiences, we propose that both conservatives and liberal consumers express a similar preference. This is likely because
Yash S. Shewani, Eugene Y. Chan
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What makes luxury goods good?

Luxury Studies: The In Pursuit of Luxury Journal, 2022
In this foreword to Luxury Studies: The In Pursuit of Luxury Journal, Gjoko Muratovski addresses the following questions: What do people expect from luxury brands right now? How is this market changing? What motivates people to buy luxury goods? What is the relationship between luxury and sustainability? And finally, are luxury goods good?
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ARE SUSTAINABLE LUXURY GOODS A PARADOX FOR MILLENNIALS?

Global Fashion Management Conference, 2017
PurposeThe purpose of this study is to examine how luxury brand descriptions influence millennials’ impression of luxury, impression of sustainability, attitude toward brand and purchase intention using the impression formation theory.Design/methodology/approachA between-subjects experimental design was used to test the research model, wherein two ...
Virginia Rolling, Amrut Sadachar
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Luxury or Necessary Goods?

International Journal of Business Analytics, 2020
This paper analyzes the income elasticity of household demand for communication and IT products in 23 Organization for Economic Co-operation and Development (OECD) countries during the period from 2008 to 2015. By using panel data analysis, the authors find that both communication and IT products are necessary to the households in the OECD countries as
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Recommercing Luxury Goods

2020
The aim of the work is to show that, in the luxury segment, retail operators are called to greater challenges imposed by the expansion of new competitive pressures especially driven by the dynamics of the demand trends increasingly oriented towards sustainability. The work provides a picture of the omnichannel strategies and of the practices adopted by
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