Results 71 to 80 of about 3,108 (164)

+: Fragmentation of a Trimer of 8Electron Superatoms by Light

open access: yes, 2021
We present the photoinduced size/structure transformation of [Au37–xAgx(PPh3)13Cl10]3+ (M37) into [Au25–yAgy(PPh3)10Cl8]+ (M25) cluster. Single-crystal X-ray diffraction revealed that M37 has a tri-icosahedron M36 metal core assembled via the fusion of ...
Hannu Häkkinen   +13 more
core   +1 more source

Is AI-based digital marketing ethical? Assessing a new data privacy paradox

open access: yesJournal of Innovation & Knowledge
The rapid development of artificial intelligence (AI) has significantly transformed digital marketing enhancing its effectiveness and raising new ethical and privacy concerns. This study investigates the ethical implications of AI-based digital marketing,
Jose Ramon Saura   +2 more
doaj   +1 more source

Breaking barriers in advertising: Innovative cross-media measurement with audio-matching

open access: yesJournal of Innovation & Knowledge
The changes that are taking place in consumers’ media consumption in and outside the home pose a challenge as to how to accurately assess the impact of cross-media advertising campaigns.
Silvia Sanz-Blas   +2 more
doaj   +1 more source

THE ROLE AND INVOLVEMENT OF INFLUENCERS IN PROMOTING BRANDS [PDF]

open access: yesAnnals of the University of Craiova: Economic Sciences Series, 2018
The aim of this article is to analyse the impact that traditional advertising and online advertising have on consumers, in the context of permanent evolution that requires improved marketing strategies and better targeting.
Maria Alexandra Călinoiu
doaj  

Design and fabrication of high efficiency silicon solar cells

open access: yes, 1987
Issued as Monthly reports, nos. 1-25, and Final report, Project no.
Rohatgi, Ajeet
core  

The Brand Image Influence on the Relationship Between Social Media Advertising and Sustainable Tourism Practices in Petra (Jordan)

open access: yesECONOMICS
This study aims to establish the mediating role of brand image, including advertising and promotion content distributed on social media platforms, which can improve positive brand image in the relationship between social media advertising and sustainable
Alfdool Sabri Mahmoud   +2 more
doaj   +1 more source

eWOM and content marketing strategies: maximizing brand engagement among social media users in Spain

open access: yesEuropean Research on Management and Business Economics
This study analyses how brands' content marketing strategies on social networks influence electronic word of mouth (eWOM), a major predictor of business success that reflects consumer engagement and shapes behaviours such as increased purchase intention,
Carlos Osorio-Andrade   +2 more
doaj   +1 more source

catena-Poly[[aquabis(4-formylbenzoato-κ2O1,O1′)cadmium]-μ-pyrazine-κ2N:N′]

open access: yesActa Crystallographica Section E, 2014
The polymeric title compound, [Cd(C8H5O3)2(C4H4N2)(H2O)]n, contains two 4-formylbenzoate (FB) anions, one pyrazine molecule and one coordinating water molecule; the FB anions act as bidentate ligands.
Fatih Çelik   +4 more
doaj   +1 more source

Use of an Immobilized Monoclonal Antibody to Examine Integrin &agr;5&bgr;1 Signaling Independent of Cell Spreading

open access: yesBiological Procedures Online, 2002
Cell attachment to the extracellular matrix (ECM) engages integrin signaling into the cell, but part of the signaling response also stem from cell spreading (3).
Bao Wenjie, Strömblad Staffan
doaj   +1 more source

SPOR AYAKKABI MARKALARINA YÖNELİK TÜKETİCİ ALGILARININ BELİRLENMESİ

open access: yesSosyal Ekonomik Araştırmalar Dergisi, 2018
ÖZAlgısal haritalama markalarla ilgili tüketici algılarının grafiksel gösterimine izin veren bir analiz yöntemidir. Tüketici algılarının rekabetçi konum elde etmede önemli olmasıyla onları anlaşılır hale getirmek de ilgi çeken bir alan olmaktadır.
Adnan Kara, Fatma Müge Arslan
doaj   +1 more source

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