Results 71 to 80 of about 3,108 (164)
+: Fragmentation of a Trimer of 8Electron Superatoms by Light
We present the photoinduced size/structure transformation of [Au37–xAgx(PPh3)13Cl10]3+ (M37) into [Au25–yAgy(PPh3)10Cl8]+ (M25) cluster. Single-crystal X-ray diffraction revealed that M37 has a tri-icosahedron M36 metal core assembled via the fusion of ...
Hannu Häkkinen +13 more
core +1 more source
Is AI-based digital marketing ethical? Assessing a new data privacy paradox
The rapid development of artificial intelligence (AI) has significantly transformed digital marketing enhancing its effectiveness and raising new ethical and privacy concerns. This study investigates the ethical implications of AI-based digital marketing,
Jose Ramon Saura +2 more
doaj +1 more source
Breaking barriers in advertising: Innovative cross-media measurement with audio-matching
The changes that are taking place in consumers’ media consumption in and outside the home pose a challenge as to how to accurately assess the impact of cross-media advertising campaigns.
Silvia Sanz-Blas +2 more
doaj +1 more source
THE ROLE AND INVOLVEMENT OF INFLUENCERS IN PROMOTING BRANDS [PDF]
The aim of this article is to analyse the impact that traditional advertising and online advertising have on consumers, in the context of permanent evolution that requires improved marketing strategies and better targeting.
Maria Alexandra Călinoiu
doaj
Design and fabrication of high efficiency silicon solar cells
Issued as Monthly reports, nos. 1-25, and Final report, Project no.
Rohatgi, Ajeet
core
This study aims to establish the mediating role of brand image, including advertising and promotion content distributed on social media platforms, which can improve positive brand image in the relationship between social media advertising and sustainable
Alfdool Sabri Mahmoud +2 more
doaj +1 more source
eWOM and content marketing strategies: maximizing brand engagement among social media users in Spain
This study analyses how brands' content marketing strategies on social networks influence electronic word of mouth (eWOM), a major predictor of business success that reflects consumer engagement and shapes behaviours such as increased purchase intention,
Carlos Osorio-Andrade +2 more
doaj +1 more source
catena-Poly[[aquabis(4-formylbenzoato-κ2O1,O1′)cadmium]-μ-pyrazine-κ2N:N′]
The polymeric title compound, [Cd(C8H5O3)2(C4H4N2)(H2O)]n, contains two 4-formylbenzoate (FB) anions, one pyrazine molecule and one coordinating water molecule; the FB anions act as bidentate ligands.
Fatih Çelik +4 more
doaj +1 more source
Cell attachment to the extracellular matrix (ECM) engages integrin signaling into the cell, but part of the signaling response also stem from cell spreading (3).
Bao Wenjie, Strömblad Staffan
doaj +1 more source
SPOR AYAKKABI MARKALARINA YÖNELİK TÜKETİCİ ALGILARININ BELİRLENMESİ
ÖZAlgısal haritalama markalarla ilgili tüketici algılarının grafiksel gösterimine izin veren bir analiz yöntemidir. Tüketici algılarının rekabetçi konum elde etmede önemli olmasıyla onları anlaşılır hale getirmek de ilgi çeken bir alan olmaktadır.
Adnan Kara, Fatma Müge Arslan
doaj +1 more source

