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International Marketing: It’s a Mad, Mad, Mad, Mad World

1995
This is the third edition of Marketing: Theory and Practice and yet this edition is the first to feature a chapter on International Marketing. When the second edition was published (1983), research in international marketing was fragmentary and exploratory without a strong theoretical framework (Boddewyn, 1981; Cavusgil and Nevin, 1981; and, Albaum and
Michael C. Mcdermott, K. C. Chan
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From MAD to MAD

1995
The Cold War has left the world with a doctrine of nuclear deterrence known as MAD, or Mutual Assured Deterrence, sometimes called Mutual Assured Destruction.
Michel Rudnianski, Aleth d’Assignies
openaire   +1 more source

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