Results 111 to 120 of about 1,610,621 (331)
Revista Internacional de Relaciones Públicas, 2019 Political brands are using Twitter intensively during campaigns. The objective of this study is twofold: to build a theoretical framework to pose that the use of hashtags can be a brand strategy; and to analyze how political brands are effectively using ...
Lluís Mas Manchón, F. Guerrero-Solé
semanticscholar +1 more source
Estudio sobre la relación que existe entre la personalidad de marca y experiencia de marca en la rentabilidad de las pymes en Colombia. El caso de dos comercializadoras de ropa [PDF]
, 2017 31 páginasEl propósito de esta investigación es analizar la relación que existe entre la personalidad de marca y experiencia de marca, además del efecto que estas tienen en la rentabilidad de dos PYMES en Colombia dedicadas a la comercialización de ...
Martínez Nagles, Carolina +1 more
core +2 more sources
In Situ Amine Formation to Modulate MOF‐Derived PdIn N‐Doped Carbon Catalysts
Advanced Materials, EarlyView.An amine‐assisted approach converts PdIn‐MOF into PdIn intermetallic nanoparticles embedded in N‐doped carbon. In situ‐generated amines trigger early Pd nucleation, producing smaller PdIn domains than direct pyrolysis. Amine sterics and basicity tune composition and particle size, while solvent and amine co‐determine textural features.
Gonzalo Egea +9 more
wiley +1 more source
Applied Food ResearchPouteria lucuma seeds are a byproduct that is a valuable starch source for potential food and non-food applications. This study investigated the impact of ultrasound treatment on native lucuma seed starch (NS) to develop bioplastics and evaluate their ...
Eva Orizano-Ponce +8 more
doaj +1 more source
Que Marca Deixou a Personalidade da Marca?
Revista Ciências AdministrativasEste artigo analisa o desenvolvimento e a contribuição de publicações sobre personalidade de marca para o campo do marketing e do comportamento do consumidor. O levantamento bibliométrico considerou 28 anos de pesquisa. O levantamento de dados incluiu 734 artigos da base Scopus.
Valéria da Veiga Dias, Marcelo Schuster
openaire +1 more source
Concepto de marca y sus perspectivas de análisis: una revisión de la literatura
Redmarka. Revista de Marketing Aplicado, 2019 Al hablar de la importancia de la marca cabe destacar que se debe tener en cuenta la relación con el cliente, personificada en la marca. La marca jugará un papel determinante en el proceso de decisión de compra del cliente. Es por ello que en el presente
Valentín Gallart-Camahort +2 more
semanticscholar +1 more source
Digital Microneedles for Multiplexed Transdermal Sensing via Fluorescent QR Codes
Advanced Materials, EarlyView.Digital fluorescent microneedles encode biochemical information in skin into scannable QR codes through threshold‐activated probes that generate binary on/off signals. By transforming analog fluorescence into discrete digital patterns, this platform enables calibration‐free, multiplexed transdermal sensing of physiologically relevant biomarkers ...
Farbod Abazar +7 more
wiley +1 more source
Comunicación de Marca en Instagram, ¿Una Cuestión de Género? El Rol del Influencer de Moda
Masculinities and Social Change, 2018 Young people have found in the social networks the perfect space to inform and be informed. However, only a few have the ability to influence in purchasing decisions, lifestyle or preferences of the rest.
Raquel Martínez-Sanz +1 more
semanticscholar +1 more source
Substituent Effects on Cyanine Dyes Vary with Position and Chain Length
Advanced Optical Materials, EarlyView.In cyanines, substituent effects vary as a function of substituent position and cyanine length. Electron‐donating‐ and ‐withdrawing groups at meso‐ and α‐positions of 4n+1/4n−1 long cyanines (n = 1, 2, 3…) cause opposing, hypsochromic and bathochromic shifts of the 1st UV–vis absorption bands.
David Dunlop +2 more
wiley +1 more source
Hepatology, EarlyView., 2022 Abstract Background and Aims Reliable noninvasive biomarkers are an unmet clinical need for the diagnosis of NASH. This study investigates the diagnostic accuracy of the circulating triggering receptor expressed on myeloid cells 2 (plasma TREM2) as a biomarker for NASH in patients with NAFLD and elevated liver stiffness.
Vineesh Indira Chandran +17 more
wiley +1 more source