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Toward a Clinical Consumer Psychology. [PDF]

open access: yesFront Psychol, 2022
This article promotes the development of clinical consumer psychology; the study of how dysfunctional and maladaptive cognitive and behavioral processes interact with individuals’ consumer experience and behaviors. The article is organized around three primary discussion points: (a) A definition of clinical consumer psychology, supported by ...
Posavac SS   +3 more
europepmc   +4 more sources

Nonconscious Consumer Psychology [PDF]

open access: yesJournal of Consumer Psychology, 2010
What exactly is “nonconscious consumer psychology?” We use the term to describe a category of consumption behavior that is driven by processes that occur outside a consumer's conscious awareness. In other words, individuals engage in consumptionrelated cognition, motivation, decision making, emotion, and behavior without recognizing the role that ...
Tanya L. Chartrand, Gavan J. Fitzsimons
openaire   +1 more source

Trademarks, Consumer Psychology, and the Sophisticated Consumer

open access: yesSSRN Electronic Journal, 2007
The degree of consumer "sophistication" is an important factor in the judicial evaluation of the legal standard of trademark infringement: the likelihood of consumer confusion. Yet although the law in this field is premised on assumptions about consumer psychology, the case law has developed in ignorance of an important body of scholarship devoted to ...
Thomas R. Lee   +2 more
openaire   +2 more sources

AI, Consumers and Psychological Harm

open access: yes
The chapter addresses the notion of psychological harm inflicted upon consumers by AI systems. It ponders what phenomena could be considered psychological harm, analyzes how AI systems could be causing them, and provides an overview of the legal strategies for combating them. It demonstrates that the risk posed to consumers’ mental health by AI systems
openaire   +2 more sources

Consumer Psychology in Marketing

open access: yesRESEARCH REVIEW International Journal of Multidisciplinary
Consumer psychology is a strong discipline that investigates the psychological and social determinants that affect buying behavior and decision-making process of individuals. It cuts through the internal influences such as motivation, perception, learning, attitudes, personality, and lifestyle and the external such as culture, social groups and family.
openaire   +1 more source

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