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The Application of Consumer Psychology in Advertising [PDF]
, 2023 Consumer psychology, Advertising, Target audience, Marketing campaigns, Sales, Psychology of ...
Ren Tong
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Studi Fenomenologis Interaksi Kuasa pada Relasi Perkawinan Wirausahawan Perempuan di Indonesia
Insan, 2017 Prevalensi wirausahawan perempuan semakin meningkat dari tahun ke tahun. Perempuan memiliki peranan yang semakin nyata dalam menyumbangkan pertumbuhan ekonomi dalam skala global.
Jony Eko Yulianto +5 more
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Behavioral approach to customization of trading business in modern conditions
Современная конкуренция, 2020 Market changes affect consumer psychology. Consumer behavior is variable. In this study, the author examines some of the main aspects of consumer psychology that help to understand consumer behavior. Consumer behavior includes the psychological processes
A. V. Khramova
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Charging Strategy for Electric Vehicles Considering Consumer Psychology and Trip Chain
Frontiers in Energy Research, 2021 As a kind of movable storage device, the electrical vehicles (EVs) are able to support load shaving through orderly charging. The existing researches mostly focus on the design of EVs charging control technology with little consideration of trip-chain ...
Jiwei Gou +7 more
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The Psychology of Shared Consumption
, 2023 People often engage in shared consumption experiences with other people, including romantic partners, friends, family, coworkers, neighbors, and acquaintances.
Kwon, Theresa A, Liu, Peggy J
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Journal of Social and Political Psychology, 2017 In a multistudy approach across seven studies we explored whether, as suggested by previous research, money primes affect people’s political orientation. Across the studies we used different dependent variables and samples, and we combined the results in
Johannes Schuler +2 more
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Combining Consumer Behavior with Music Psychology
Maketingu Janaru, 2020 Moderate music can increase both the consumer’s positive emotions and purchase amount, but also the product’s images, evaluations and brand image. This paper reviews the literature on the effect of auditory stimuli on consumer behaviors, and addresses ...
Yuki Shibata
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Difference Game of Closed-Loop Supply Chain of Innovative Products with Discrete-Time Conditions
Mathematics, 2023 This paper aims to explore the impact of the purchase regret of consumers on dynamic closed-loop supply chains (CLSCs) under discrete-time conditions. Durable products are mostly traded under discrete-time conditions, and consumers tend to have different
Lang Liu +3 more
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Aesthetics and Consumer Psychology
Maketingu Janaru, 2019 The purpose of this special issue is the reconsideration of what constitutes beautiful design based on a discussion of aesthetics and consumer psychology.
Hiroaki Ishii
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Kilo what? Default units increase value sensitivity in joint evaluations of energy efficiency
Judgment and Decision Making, 2020 The unit in which numerical information is presented can have a strong influence on how decision makers evaluate and choose between available choice options.
Mario Herberz +2 more
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