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Contenido generado por los usuarios, su relación con la personalidad de marca y el valor de marca
Index Comunicación, 2020Rafael Avalos Pelayo
exaly
Guía Marca: cambio y regularidades en un cuarto de siglo (1995-2020)
Index Comunicación, 2021Jorge Chenovart González
exaly
2020
All human beings easily associate attributes a little with everything in the world, suggesting that we represent the reality around us in terms of associative networks that support these associations. These associative networks contain important information for an individual's general perception and understanding of their reality.
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All human beings easily associate attributes a little with everything in the world, suggesting that we represent the reality around us in terms of associative networks that support these associations. These associative networks contain important information for an individual's general perception and understanding of their reality.
openaire +1 more source
¿Qué hacer cuando tú marca es secuestrada por Narcos? El caso del whisky de Buchanan’s
Emerald Emerging Markets Case Studies, 2019Nicolas Kervyn +2 more
exaly