Results 21 to 30 of about 38,397 (294)

L'arquitectura com a Marca [PDF]

open access: yes, 2018
La comunicació ha arribat a totes les disciplines i temàtiques i l’Arquitectura no n’és una excepció. El nombre d’edificis, espais i monuments que es converteixen en marques arquitectòniques ha augmentat en els darrers temps i són presents en ciutats diverses d’arreu del món.
Pujol Ferran, Anna   +1 more
openaire   +4 more sources

Legislación aplicable frente al plagio de productos publicitarios e importancia de su adecuada elección en los procesos judiciales

open access: yesDoxa Comunicación, 2021
El plagio es una práctica cada vez más frecuente en todos los sectores, a pesar de que actualmente está considerado a nivel jurídico como una infracción grave. En el contexto publicitario, la copia o imitación puede afectar a distintos elementos (marcas,
Rocío Gutiérrez Díaz   +1 more
doaj   +1 more source

Los títulos de crédito: Su rol como packaging y huella visual de la película

open access: yesGrafica: Documents de Disseny Gràfic, 2021
Los títulos de crédito, como primer y último punto de contacto entre film y espectador, podrían comportarse como packaging de la película. El objetivo de esta investigación es analizar las secuencias de títulos de créditos de una muestra de películas ...
Belén Belén Ramírez-Barredo   +2 more
doaj   +1 more source

Marcas de supermercado [PDF]

open access: yesRevista de Administração de Empresas, 2001
O artigo analisa as marcas de propriedade de - ou controladas por - supermercados varejistas. Foram investigados os componentes do mix de marketing dos produtos sob essas marcas e as características socioeconômicas e comportamentais de compradores propensos ao consumo de tais marcas.
openaire   +5 more sources

Overlap between frontotemporal dementia and Alzheimer’s disease: case report

open access: yesGeriatric Care, 2017
The frontal variant of Alzheimer’s disease (fv-AD) has been described in patients with prominent behavioral or executive dysfunctions. Subsequently, the spectrum of frontal variant Alzheimer’s disease has been enlarged to comprise patients with early ...
Maria Elena Di Battista   +1 more
doaj   +1 more source

Aplicación y uso del Modelo de Resonancia o Customer-Based Brand Equity (CBBE). Estudio de la lealtad de marca a través de la figura del influencer

open access: yesmethaodos.revista de ciencias sociales, 2021
Los avances tecnológicos provocan un desafío para los formatos publicitarios tradicionales que presentan cierta dificultad a la hora desconectar con el público.
Paloma Sanz-Marcos   +2 more
doaj   +1 more source

A Novel CHMP2B Splicing Variant in Atypical Presentation of Familial Frontotemporal Lobar Degeneration

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT C‐truncating variants in the charged multivesicular body protein 2B (CHMP2B) gene are a rare cause of frontotemporal lobar degeneration (FTLD), previously identified only in Denmark, Belgium, and China. We report a novel CHMP2B splice‐site variant (c.35‐1G>A) associated with familial FTLD in Spain. The cases were two monozygotic male twins who
Sara Rubio‐Guerra   +17 more
wiley   +1 more source

Mechanisms of De‐icing by Surface Rayleigh and Plate Lamb Acoustic Waves

open access: yesAdvanced Engineering Materials, Volume 27, Issue 13, July 2025.
Ice accretion impacts daily life, renewable energy generation, maintenance, and security in industries and aeronautics. Acoustic waves (AW) are a promising method for ice removal, although de‐icing mechanisms require further investigation to optimize energy efficiency.
Shilpi Pandey   +15 more
wiley   +1 more source

Tribology of ZrC Coatings and Spherical Tips Acquired with Extraordinarily Stiff, Metal Atomic Force Microscopy Probes

open access: yesAdvanced Engineering Materials, EarlyView.
In this research, ZrC coatings are evaluated against various counterprobes at the microscale using novel super‐stiff atomic force microscopy cantilevers. The chemical composition of the coating is shown to be an important factor influencing coating hardness and Young's modulus, while surface roughness, counterprobe hardness, and surface energy are the ...
Piotr Jenczyk   +4 more
wiley   +1 more source

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