Results 81 to 90 of about 38,397 (294)

Identidade, marca e consumo: construções simbólicas na tessitura da cultura

DAPesquisa, 2018
O presente artigo tem o objetivo de discutir a marca enquanto construção simbólica, inserida competitivamente no contexto cultural de consumo. A identidade de uma marca depende da dimensão sensível de seus usuários em função de suas experiências. Cabe ao
Amanda Queiroz Campos, Álvaro Roberto Dias, Richard Perassi   +2 more
doaj   +1 more source

GRANDES MARCAS, ONTEM: O ENVELHECIMENTO DE MARCAS LÍDERES

Faces: Revista de Administração, 2007
A marca admite personalidade e valores próprios, sendo um importante vínculo de comunicação entre empresa e consumidores. Inúmeras publicações tratam da construção e administração desse ativo organizacional. Existe, entretanto, a necessidade de compreender o motivo de marcas tradicionais que perdem a notoriedade.
Diogo Prim, Eduardo Juan Soriano-Sierra, Edson Roberto Scharf   +2 more
openaire   +3 more sources

Resolving the Sodiation Process in Hard Carbon Anodes with Nanostructure Specific X‐Ray Imaging

Advanced Science, EarlyView.
SWAXS imaging is demonstrated as a characterization method to investigate sodiation mechanisms of hard carbon anodes. Structural changes are mapped across the anode and reveals that micropore filling is dominating the later stages of sodiation, while intercalation occurs continuously.
Martina Olsson, Antoine Klein, Nataliia Mozhzhukhina, Shizhao Xiong, Christian Appel, Mads Carlsen, Leonard Nielsen, Linnea Rensmo, Marianne Liebi, Aleksandar Matic   +9 more
wiley   +1 more source

Marcas de Moda Sustentável: As Marcas e a Sustentabilidade Social

, 2021
Fashion brands that use the fast fashion production model are also the brands with the greatest expression in the market. This model is characterized by rapid production and disposal, which becomes unsustainable for the planet and society. A production and consumption model that is governed by sustainability principles is necessary, and brands are ...
openaire   +2 more sources

Bandgap‐Dependent Doping of Semiconducting Carbon Nanotube Networks by Proton‐Coupled Electron Transfer for Stable Thermoelectrics

Advanced Electronic Materials, EarlyView.
Proton‐coupled electron transfer doping with benzoquinone is applied to p‐dope dense films of semiconducting single‐walled carbon nanotubes. The doping efficiency depends on the pH of the doping solution and the bandgap of the nanotubes. The highest conductivities and power factors are achieved for small‐bandgap nanotubes, remaining stable for over 120
Angus Hawkey, Xabier Rodríguez‐Martínez, Sebastian Lindenthal, Moritz C. F. Jansen, Reverant Crispin, Jana Zaumseil   +5 more
wiley   +1 more source

Marca como símbolo de identidad para microempresas de la Economía Popular y Solidaria de Ecuador

Revista Venezolana de Gerencia, 2020
La definición de la marca, como símbolo de identidad es uno de los elementos fundamentales para toda organización. El objetivo de la investigación es analizar la marca como símbolo de identidad para las microempresas de la economía popular y solidaria ...
Bladimir Jaramillo Escobar, Joffre Loor Rosales, Jaime Torres Cabanilla, John Arias Villamar   +3 more
doaj  

Qué pasa en España con las marcas y la publicidad en el ámbito de la comunicación institucional

La Revista Icono 14, 2012
En este artículo se hace una introducción de aquellos problemas que afectan a la Comunicación de Marca en general y a la Comunicación Institucional en concreto respecto a nuestro país.
Juan Benavides Delgado
doaj   +1 more source

Thermoelectric Properties of a Family of Benzodifuranone‐Based Conjugated Copolymers in Oriented Thin Films Doped Sequentially With NDMBI‐H

Advanced Electronic Materials, EarlyView.
Combining high polymer orientation of n‐type copolymers by temperature rubbing and sequential doping with N‐DMBI results in a strong improvement of electrical conductivity and thermoelectric power factors reaching up to 9.8 ± 1.6 S cm−1 and 8 ± 3 µW m−1.K2, respectively.
Shubhradip Guchait, Diego R. Hinojosa, Nathan James Pataki, Said Oummouch, Laurent Herrmann, Mario Caironi, Michael Sommer, Martin Brinkmann   +7 more
wiley   +1 more source

Long‐term prognosis is associated with residual disease after neoadjuvant systemic therapy but not with initial nodal status

BJS (British Journal of Surgery), EarlyView., 2020
This long‐term follow‐up study determined survival rates in a Swedish national cohort of 417 patients with breast cancer who all had neoadjuvant systemic therapy (NAST). Sentinel lymph node biopsy (SLNB) was performed before NAST in clinically node‐negative and after NAST in clinically node‐positive patients.
L. Zetterlund, F. Celebioglu, T. Hatschek, J. Frisell, J. de Boniface   +4 more
wiley   +1 more source

On the Enhanced p‐Type Performance of Back‐Gated WS2 Devices

Advanced Electronic Materials, EarlyView.
A scalable method for directly growing WS2 enables robust and persistent p‐type behavior in back‐gated FETs, independent of metal contacts, thickness, or ambient conditions. Electrical measurements reveal minimal Schottky barrier heights and stable thermionic transport, while first‐principles simulations suggest tungsten vacancies or WO3 species as the
Carlos Marquez, Farzan Gity, Jose C. Galdon, Alberto Martinez, Norberto Salazar, Lida Ansari, Hazel Neill, Luca Donetti, Francisco Lorenzo, Manuel Caño‐Garcia, Ruben Ortega, Carlos Navarro, Carlos Sampedro, Paul K. Hurley, Francisco Gamiz   +14 more
wiley   +1 more source