Results 261 to 270 of about 314,956 (307)

Is Your Company Marketing Oriented?

Journal of Business Strategy, 1988
In recent years, corporate management has come to recognise that the most successful companies are those with a clear marketing orientation.
openaire   +2 more sources

Transformation of Marketing at the Ohio Art Company (a)

SSRN Electronic Journal, 2012
This case is intended to be part of a first-year MBA marketing course or a second-year elective in advertising, integrated marketing communications, market research, or marketing analytics. It provides students with two real advertising experiments and the challenges involved in executing them.
Dustin Moon, Rajkumar Venkatesan, Paul W. Farris   +2 more
openaire   +1 more source

Study on Production and Marketing of Tea: A Company

2018
Ranking first in the top three beverages in the world, tea is widely loved by the public. As the main output of Taiwan’s agricultural products, tea creates many foreign exchange profits for Taiwan. With the changes of the times, changes in Taiwan’s social patterns have led to the gradual decline of the tea-making industry.
Kuei-Yuan Wang, Xiao-Hong Lin, Chien-Kuo Han, Chi-Cheng Lin, Yi-Chi Liao 0002, Tzu-Yun Ting, Ting-Shiuan Fang   +6 more
openaire   +1 more source

Europe's Second Markets for Small Companies

European Financial Management, 2012
Abstract European stock exchanges have repeatedly opened second markets to list small companies. We explain the motivation for the creation of these second markets, and the reasons why many of them have failed. We find that the average long‐run performance of initial public offerings (IPOs) on second markets is dramatically worse than for main market ...
Vismara, Silvio, Paleari, Stefano, Ritter, Jay R.   +2 more
openaire   +1 more source

Company Identity and Marketing: An Integrative Framework

Journal of Marketing Theory and Practice, 2008
Contemporary work on company identity has mostly emanated from management and strategy fields. However, there are several possible applications of company identity in the field of marketing. Our paper proposes a new integrative framework linking company identity and marketing performance.
Mukherjee, A., He, Hong-Wei
openaire   +3 more sources

The Role of Sales and Marketing in Market-Oriented Companies

Journal of Personal Selling & Sales Management, 2013
Since little is known about whether both marketing and sales functions pay off in market-oriented companies, this research analyzes the interaction between market orientation and the departmental power of marketing and sales within the firm. Data collected across five industries on the marginal effect of marketing’s departmental power on business ...
Oliver Goetz, Ann-Kristin Hoelter, Manfred Krafft   +2 more
openaire   +1 more source

Marketing information systems in tourism companies: [PDF]

Academica Turistica - Tourism and Innovation Journal, 2011
Th is paper presents a survey of the characteristics of marketing information systems (MkIS) and marketing information usage within Slovenian tourism companies. In order to investigate the overall status of MkIS, a questionnaire based on theoretical background and previous research was created.
Janja Štokelj, Aleksandra Brezovec, Doris Gomezelj Omerzel   +2 more
openaire   +1 more source

Market risks in asset management companies

Quantitative Finance, 2010
This paper shows that revenues from a sample of publicly traded US asset management companies carry substantial market risks. Not only does this challenge the academic risk management literature about the predominance of operative risks in asset management. It also is at odds with current practice in asset management firms.
openaire   +1 more source

MARKETING PRIORITIES OF COMPANIES IN THE INTERNATIONAL PHARMACEUTICAL MARKET

Economic scope
The article presents the current trends in the development of the international pharmaceutical market and systematizes the priority areas for implementing marketing approaches of the leading companies. The purpose of this article is to reveal the marketing priorities of international pharmaceutical companies in the context of global challenges.
openaire   +3 more sources

Marketing for the Developing Company

Journal of Marketing, 1970
Feliksas Palubinskas, John Winkler
openaire   +1 more source