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Embracing the International Market:
2017This book chapter gives an overview of the commercial film and television production sector in the Netherlands. The sector has undergone fundamental changes in the past two decades. The enormous growth of television programming produced for public and commercial broadcasters after the re-regulation of the audiovisual market, together with the increased
Müller, E., van der Zande, Daisy
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Market Intelligence for International Markets
Marketing Intelligence & Planning, 1989Based on the scanning modes of Scottish exporters of construction services, the authors conclude that significant deficiencies exist in information flows within firms. The need for mixed scanning is recommended, combining objective knowledge with experiential knowledge.
Fletcher, K., Wheeler, Colin
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Licensing in an International Market
AIP Conference Proceedings, 2008We study the effects of entry of a foreign firm on domestic welfare in the presence of licensing, when the entrant is technologically superior to the incumbent. We show that foreign entry increases domestic welfare for sufficiently large technological differences between the firms under both fixed‐fee licensing and royalty licensing.
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Journal of Management in Medicine, 1994
There are two potential types of “internal markets”. In Type I, the patient is treated only by “contracted” providers while in Type II, he/she is free to choose a provider. The rhetoric ofWorking for Patientsis Type II while the practice is Type I. Type I market with its contracting concept is a pernicious version of the line relationship that existed ...
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There are two potential types of “internal markets”. In Type I, the patient is treated only by “contracted” providers while in Type II, he/she is free to choose a provider. The rhetoric ofWorking for Patientsis Type II while the practice is Type I. Type I market with its contracting concept is a pernicious version of the line relationship that existed ...
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Expert systems in international marketing
Journal of Information Technology, 1992This article examines the use of expert systems in international marketing. In view of the increasing importance of internationalization of business around the world, a new generation of computer information systems known as Expert Systems offer a unique potential in international market entry and constantly changing global market conditions.
Erdener Kaynak, K. Venkataraman
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An Unexplored International Market- The Art Market
Journal of the Academy of Marketing Science, 1983The international art market, largely ignored by scholars, is defined and described in economic terms. A brief review of literature on the subject is presented, followed by a discussion of the economic structure of this market. It has been found to be an example of oligopolistic competition, and when market performance was examined, it was found to be ...
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