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Marketing Capabilities in International Marketing [PDF]
Journal of International Marketing, 2018 There has been a significant increase in scholarly research focusing on marketing capabilities as an important aspect of marketing theory–based explanations of firm performance. This growing research interest in marketing capabilities has also been reflected in the international marketing literature.
Kimberly Whitler +2 more
exaly +3 more sources
By delving deeply into marketing ideas in the context of different countries, International Marketing offers a fresh, integrated perspective. The authors examine the five fundamental marketing concepts—markets, products, pricing, distribution (place ...
M. Merz
semanticscholar +5 more sources
Revisiting international marketing strategy in a digital era
International Marketing Review, 2019 Purpose The purpose of this paper is to explore the opportunities and challenges facing firms in this new digital era concerning their international marketing strategy and examine how international marketing practices can be revisited in the light of ...
Leonidas Leonidou, Athina Zeriti
exaly +3 more sources
Borderless Media: Rethinking International Marketing
Journal of International Marketing, 2020 This article focuses on the impact of digital platforms on international marketing. It describes the evolution of social media and its influence on marketing.
Jagdish Sheth
exaly +2 more sources
The global drone market: main development trends [PDF]
SHS Web of Conferences, 2021 Research background: Many countries of the world announced increasing the use of drones for civil and military purposes. An important feature of the drone market is that it is an “ecosystem”“, which includes software developers, integrators, component ...
Kapustina Larisa +3 more
doaj +1 more source
Evaluating Consumer Perceptions of Businesses Pre- and Post-Midterm Elections Using Business Ethics Index (BEI) [PDF]
Business Ethics and Leadership, 2023 In the United States, the political landscape is characterized by biannual changes in power between the two major political parties, the Democratic and Republican parties.
John Tsalikis +2 more
doaj +1 more source
Towards Sustainable Fashion Consumption: An Exploratory Study of Consumer Behavior in a Developing Country [PDF]
Journal of Sustainable Marketing, 2023 This article adds to the ongoing debate on the role of consumer behavior in promoting sustainability in the fashion industry. It draws its findings from a case study of the behavior of consumers from the Kurdistan region of Iraq (KRI).
Vina Mohammed, Adrien Razé
doaj +1 more source
The Perceived Value of Higher Education and University Competitiveness - The Rubik Cube Metaphor
Review of Innovation and Competitiveness, 2021 Purpose. Over the past two decades, concerned with how stakeholders perceive the value of their services, universities have adopted entrepreneurial orientations and relationship marketing approaches into their activities.
Costinel Dobre +4 more
doaj +1 more source
Product placement in computer/video games: an analysis of the impact on customers purchasing decision [PDF]
Innovative Marketing, 2019 The video game and virtual reality became a new way of doing marketing considering their growing popularity and the advances of new technologies in the past few decades.
Angelina Chernikova, Murilo Branco
doaj +2 more sources
International Marketing Review, 2023 PurposeThis study aims to conduct a thorough literature review to map current studies on international marketing capabilities (IMCs) applying dynamic capabilities view (DCV).
Gregor Pfajfar, M. Mitręga, Aviv Shoham
semanticscholar +1 more source