Results 21 to 30 of about 1,746,659 (307)

How ephemeral content marketing fosters brand love and customer engagement [PDF]

Spanish Journal of Marketing-ESIC
PurposeThis study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand connection and advertising value.Design/methodology/approachThis research ...
Khoi Minh Nguyen, Ngan Thanh Nguyen, Thao Thi Xuan Pham, Nhi Huynh Man Tran, Ngoc Chung Bao Cap, Vy Khanh Nguyen   +5 more
doaj   +1 more source

Mediating role of innovation capabilities in the relationship between organisational learning and international competitiveness of agro-processing firms: evidence from Uganda

Future Business Journal
For organisations to be competitive in international markets, viewing learning as a vital resource is essential. However, some argue that effective learning depends largely on an organisation’s ability to foster innovative capabilities that transform ...
Godwin Mwesigye Ahimbisibwe, Aaron Ecel, Sophia Muwayi, Grace Sojourner, Owen Kembabazi, Edward Udhec Rubanga   +5 more
doaj   +1 more source

Digital twins to accelerate target identification and drug development for immune‐mediated disorders

FEBS Open Bio, EarlyView.
Digital twins integrate patient‐derived molecular and clinical data into personalised computational models that simulate disease mechanisms. They enable rapid identification and validation of therapeutic targets, prediction of drug responses, and prioritisation of candidate interventions.
Anna Niarakis, Philippe Moingeon
wiley   +1 more source

The Impact of Experiential Marketing on Purchase Intention and Consumer Spending with The Mediating effect on Customer Satisfaction and Brand Loyalty: A Case Study of Local Skincare Brands in Egypt [PDF]

Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ
The growth of the beauty and skincare industry in Egypt is powered by a digitally connected youth culture, nowadays. Where brand sighting and loyalty are increasingly shaped by social media influencers (SMIs).
dina El Salmy, Roba Mahfouz, Nada Mohamed Eman   +2 more
doaj   +1 more source

Re‐Awakening Public Attention to the Silent Pandemic of Cancer Among Older Adults in Low‐ and Middle‐Income Countries

Aging and Cancer, EarlyView.
ABSTRACT As global populations age, cancer is increasingly becoming a leading cause of morbidity and mortality among older adults, particularly in low‐ and middle‐income countries (LMICs). Despite accounting for the majority of new cancer cases and deaths, older individuals remain underrepresented in cancer research, clinical guidelines, and health ...
Ibrahim Bidemi Abdullateef, Sunkanmi Folorunsho, Abdulazeez Opeyemi Abdulganiyu   +2 more
wiley   +1 more source

Exploring generation Z’s unsustainable purchase intention towards ultra-fast fashion products

Discover Psychology
This study pioneers an integrated model combining the Theory of Planned Behaviour (TPB) and Expectation Disconfirmation Theory (EDT) to explain Generation Z’s unsustainable purchase intention towards ultra-fast fashion (UFF).
Luu Thanh Tan Nguyen, Tien Thanh Nguyen, Ngoc Tram Anh Pham   +2 more
doaj   +1 more source

Multidimensional cost analysis of Europe–Asia container transport routes

Transport
In this article, we propose a 3-dimensional framework for evaluating the costs of transporting goods between Europe and Asia, including direct transport, time, and Environmental Costs (ECs).
Tomi Solakivi, Tuomas Kiiski, Aleksi Paimander, Jarmo Malmsten, Vesa Kilpi, Lauri Ojala   +5 more
doaj   +1 more source

Low Incidence of Relapses After Vaccination in Anti‐Aquaporin‐4 Antibody‐Positive NMOSD

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Patients with neuromyelitis optica spectrum disorder (NMOSD) may experience increased signs and symptoms of their underlying disease when vaccinated against meningococcal disease before receiving complement component 5 inhibitor therapies. This retrospective analysis indicated an overall low relapse incidence (mean [range], 3.3% [0.7%–10.6 ...
Sean J. Pittock, Jin Nakahara, Becky Parks, Kerstin Allen, Sami Fam   +4 more
wiley   +1 more source

Comparative Effectiveness and Safety of Inebilizumab Versus Rituximab in AQP4‐IgG‐Positive NMOSD

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Rituximab (anti‐CD20, RTX) and inebilizumab (anti‐CD19, INE) represent B‐cell‐depleting therapies used for aquaporin‐4 antibody‐positive (AQP4‐IgG+) neuromyelitis optica spectrum disorder (NMOSD); however, direct comparative evidence remains limited.
Jie Lin, Binbin Xue, Dewei Xie, Jia Li, Juyuan Pan, Lanbing Zhu, Qiaowen Tong, Jing Lin, Ruofan Zhu, Xu Zhang, Junhui Xia, Xiang Li   +11 more
wiley   +1 more source

Cooperative International Direct Marketing: An Alternative for Asian-Pacific Countries to Increase Exports to Industrial Market Economies [PDF]

, 1989
Exporters from Asian-Pacific Countries can successfully establish marketing presence in Industrial Market Economies by directly marketing products in these country markets. Direct marketing potential in Industrial Marketing Economies can be determined by
Akhter, Syed H., Choudhry, Yusuf A
core   +1 more source