Results 21 to 30 of about 4,677,157 (304)
Internal market orientation and market‐oriented behaviours [PDF]
Journal of Service Management, 2010 PurposeThe purpose of this empirical paper is to investigate internal marketing from a behavioural perspective. The impact of internal marketing behaviours, operationalised as an internal market orientation (IMO), on employees' marketing and other in‐role behaviours (IRB) were examined.Design/methodology/approachSurvey data measuring IMO, market ...
Lings, Ian, Greenley, Gordon
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The Impact of Conflicts in Foreign Business Relationships on SME Performance
Entrepreneurial Business and Economics Review, 2018 Objective: The objective of the article is to discuss the impact of conflicts in foreign business relationships on the performance of SMEs. Two possible ways in which conflicts influence the company’s performance are considered: direct (conflicts ...
Milena Ratajczak-Mrozek +2 more
doaj +1 more source
Co-creation of business and marketing models for SMEs in short food supply chains in Lithuania, Latvia and Poland [PDF]
Central European Management Journal, 2023 Purpose – The aim of this article is to identify the issues of short food supply chains (SFSCs) in three countries of Central and Eastern Europe, i.e. Lithuania, Latvia and Poland, to compare the barriers to shortening food supply chains and to indicate
Adam Oleksiuk, Katarzyna Rull Quesada
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The Several Internal Markets [PDF]
Yearbook of European Law, 2017 The 'four freedoms' in EU law are locked together by Article 26 TFEU, which declares that the internal market ‘shall comprise an area without internal frontiers in which the free movement of goods, persons, services and capital is ensured in accordance with the provisions of the Treaties’. But those freedoms are divisible.
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Journal of International Marketing, 2018 Partial least squares structural equation modeling (PLS-SEM) has become a key method in international marketing research. Users of PLS-SEM have, however, largely overlooked the issue of endogeneity, which has become an integral component of regression ...
G. Hult +5 more
semanticscholar +1 more source
INTERNATIONAL ISOTOPES MARKETS
MGIMO Review of International Relations, 2016 The paper studies world markets of stable and radioactive isotopes. Isotopes have found various applications in science, industry, agriculture and other sectors of the economy, but especially - in medicine. Nuclear medicine is developing intensively all over the world thanks to the success in the treatment of various diseases with the help of ...
Stanislaw Z. Zhiznin +1 more
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Eu-Ukraine Economic Relations in Context of Desintegration Processes, Informatization and Innovative Development [PDF]
Journal of Information Technology Management, 2021 The influence of disintegration processes on the development of regional trade agreements is revealed. Opportunities and threats to cooperation between Ukraine and the EU within the Deep and Comprehensive Free Trade Area at the state level, for ...
Alla Starostina +4 more
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Spontaneity and international marketing performance [PDF]
International Marketing Review, 2016 PurposeThe purpose of this paper is to ascertain how today’s international marketers can perform better on the global scene by harnessing spontaneity.Design/methodology/approachThe authors draw on contingency theory to develop a model of the spontaneity – international marketing performance relationship, and identify three potential moderators, namely,
Souchon, Anne L. +4 more
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Digital Entrepreneurial Ecosystems of Traditional Companies – A Case Study
Problemy Zarządzania, 2022 Purpose: The paper aims to answer the question of how the digital entrepreneurial ecosystem (DEE) shapes the activities of companies from highly traditional industries.
Milena Ratajczak-Mrozek +1 more
doaj +1 more source
International marketing agility: conceptualization and research agenda
International Marketing Review, 2020 PurposeThe aim of this paper is to conceptualize the notion of international marketing agility.Design/methodology/approachThe approach adopted is to review and create a synopsis of the existing body of research on strategic agility and develop a ...
Emanuel Gomes +2 more
semanticscholar +1 more source