Results 11 to 20 of about 4,677,157 (304)
International Marketing Review, 2021 PurposeThe purpose of this study is to systematically collate and scrutinize the state of the art on consumer cosmopolitanism (CCOS) from an international marketing perspective and to provide a foundation for future research on the subject matter to ...
Anna Makrides +4 more
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International market development [PDF]
Marketing Review St. Gallen, 2009 Die vorliegende Ausgabe des Marketing Review St. Gallen befasst sich mit der Entwicklung neuer und insbesondere internationaler Markte, einer Dimension des Business Development. Die Beitrage sind nach den drei Hauptbereichen „Strategie und Organisation“, „Instrumente“ und „Kontrolle“ im International Market Development gegliedert.
Belz, Christian +2 more
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Dealing with Common Method Variance in International Marketing Research
, 2021 Common method variance (CMV) is an important concern in international marketing research because presumed substantive relationships may actually be due to shared method variance.
H. Baumgartner, Bert Weijters
semanticscholar +1 more source
International Marketing Review, 2021 PurposeThe purpose of this paper is to provide a comprehensive analysis of international marketing (IM) studies within the context of banking and finance (B&F), articulating its significance and relevance in view of the growing influence of this topic in
E. Battisti +4 more
semanticscholar +1 more source
Big data-driven strategic orientation in international marketing
, 2021 PurposeBig data is one of the most demanding topics in contemporary marketing research. Despite its importance, the big data-based strategic orientation in international marketing is yet to be formed conceptually.
Shahriar Akter +3 more
semanticscholar +1 more source
Firm’s Network Position and Business Performance
Gospodarka Narodowa. The Polish Journal of Economics, 2021 The theory of business networks has attracted increasing attention in recent years. It assumes that the competitive advantage of a firm depends on its business relationships with various entities.
Krzysztof Fonfara +2 more
doaj +1 more source
Employee–customer identification: Effect on Chinese online shopping experience, trust, and loyalty
Cogent Business & Management, 2023 This study investigates Chinese consumers’ interaction with retail employees and the effects on shopping experience, trust, and loyalty. Survey data help articulate brand comparison, digital interactions, and shopping experience as customer ...
Harash Sachdev, Matthew H. Sauber
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Contemporary International Business in the Asia-Pacific Region, 2020 This is a course in International Marketing. It focuses on the issues companies face when developing and implementing marketing strategies outside of their domestic markets.
P. Ghauri, P. Cateora
semanticscholar +2 more sources
Indonesian Journal of Multidisciplinary Science, 2022 International marketing is the performance of business activities designed to plan, price, promote and direct the flow of a company's goods and services to consumers or users in more than one country for profit. The purpose of this study is to reveal the
Romi Alhadid Rangkuti, Nuri Aslami
semanticscholar +1 more source
BMJ, 1995 EDITOR,—I hope I am not alone in finding Julian Le Grand's editorial on the internal market provoking and depressing.1 Here we have a glimpse of the future NHS if untrammelled free marketeering is allowed to proceed. We are told that mergers of existing trusts would be allowed, provided a single organisation so formed would supply less than half the ...
openaire +2 more sources