Marketing Capabilities in International Marketing [PDF]
Journal of International Marketing, 2018 There has been a significant increase in scholarly research focusing on marketing capabilities as an important aspect of marketing theory–based explanations of firm performance. This growing research interest in marketing capabilities has also been reflected in the international marketing literature.
Neil A Morgan +2 more
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Relationship between the international marketing research and the international marketing information system [PDF]
Marketing (Beograd. 1991), 2004 Real and complete understanding relationship between the international marketing research and the international marketing information system requires recognizing essentials of the both concept.
Grubor Aleksandar
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The global drone market: main development trends [PDF]
SHS Web of Conferences, 2021 Research background: Many countries of the world announced increasing the use of drones for civil and military purposes. An important feature of the drone market is that it is an “ecosystem”“, which includes software developers, integrators, component ...
Kapustina Larisa +3 more
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Evaluating Consumer Perceptions of Businesses Pre- and Post-Midterm Elections Using Business Ethics Index (BEI) [PDF]
Business Ethics and Leadership, 2023 In the United States, the political landscape is characterized by biannual changes in power between the two major political parties, the Democratic and Republican parties.
John Tsalikis +2 more
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Towards Sustainable Fashion Consumption: An Exploratory Study of Consumer Behavior in a Developing Country [PDF]
Journal of Sustainable Marketing, 2023 This article adds to the ongoing debate on the role of consumer behavior in promoting sustainability in the fashion industry. It draws its findings from a case study of the behavior of consumers from the Kurdistan region of Iraq (KRI).
Vina Mohammed, Adrien Razé
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The Perceived Value of Higher Education and University Competitiveness - The Rubik Cube Metaphor
Review of Innovation and Competitiveness, 2021 Purpose. Over the past two decades, concerned with how stakeholders perceive the value of their services, universities have adopted entrepreneurial orientations and relationship marketing approaches into their activities.
Costinel Dobre +4 more
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Product placement in computer/video games: an analysis of the impact on customers purchasing decision [PDF]
Innovative Marketing, 2019 The video game and virtual reality became a new way of doing marketing considering their growing popularity and the advances of new technologies in the past few decades.
Angelina Chernikova, Murilo Branco
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Firm’s Network Position and Business Performance
Gospodarka Narodowa. The Polish Journal of Economics, 2021 The theory of business networks has attracted increasing attention in recent years. It assumes that the competitive advantage of a firm depends on its business relationships with various entities.
Krzysztof Fonfara +2 more
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Employee–customer identification: Effect on Chinese online shopping experience, trust, and loyalty
Cogent Business & Management, 2023 This study investigates Chinese consumers’ interaction with retail employees and the effects on shopping experience, trust, and loyalty. Survey data help articulate brand comparison, digital interactions, and shopping experience as customer ...
Harash Sachdev, Matthew H. Sauber
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International market development [PDF]
Marketing Review St. Gallen, 2009 Die vorliegende Ausgabe des Marketing Review St. Gallen befasst sich mit der Entwicklung neuer und insbesondere internationaler Markte, einer Dimension des Business Development. Die Beitrage sind nach den drei Hauptbereichen „Strategie und Organisation“, „Instrumente“ und „Kontrolle“ im International Market Development gegliedert.
Belz, Christian +2 more
openaire +3 more sources