Results 11 to 20 of about 1,746,659 (307)
Marketing Institutions in International Commodity Markets [PDF]
Journal of Agricultural and Applied Economics, 1986 International markets for the majority of agricultural commodities are extremely complex. They include public and private traders along with influences from domestic and international government policies. In recent years, the United States has experienced a decline in the market share in two of its major agricultural exports—rice and wheat. For example,
Schmitz, Andrew
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Technology-driven online marketing performance measurement: lessons from affiliate marketing [PDF]
, 2014 Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
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The Impact of Conflicts in Foreign Business Relationships on SME Performance
Entrepreneurial Business and Economics Review, 2018 Objective: The objective of the article is to discuss the impact of conflicts in foreign business relationships on the performance of SMEs. Two possible ways in which conflicts influence the company’s performance are considered: direct (conflicts ...
Milena Ratajczak-Mrozek +2 more
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Eu-Ukraine Economic Relations in Context of Desintegration Processes, Informatization and Innovative Development [PDF]
Journal of Information Technology Management, 2021 The influence of disintegration processes on the development of regional trade agreements is revealed. Opportunities and threats to cooperation between Ukraine and the EU within the Deep and Comprehensive Free Trade Area at the state level, for ...
Alla Starostina +4 more
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Social Media and Hotel E-Marketing in Iran: The Case of Parsian International Hotels [PDF]
, 2016 With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing ...
Kheiri, Jamal +2 more
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Digital Entrepreneurial Ecosystems of Traditional Companies – A Case Study
Problemy Zarządzania, 2022 Purpose: The paper aims to answer the question of how the digital entrepreneurial ecosystem (DEE) shapes the activities of companies from highly traditional industries.
Milena Ratajczak-Mrozek +1 more
doaj +1 more source
Event-marketing as innovative marketing communications: Reviewing the German experience [PDF]
, 2004 As a result of significant changes in their marketing environments and in consumer behaviour, marketers are confronted with the decreasing effectiveness of their classic marketing communications (Kroeber-Riel 1984) and, consequently, in need of new ways ...
Whelan, Susan, Wohlfeil, Markus
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Indonesian Journal of Multidisciplinary Science, 2022 International marketing is the performance of business activities designed to plan, price, promote and direct the flow of a company's goods and services to consumers or users in more than one country for profit. The purpose of this study is to reveal the meaning of International Marketing, to explain the background of the emergence of International ...
Romi Alhadid Rangkuti, Nuri Aslami
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Event sponsorship in China [PDF]
, 2002 Event marketing is currently at the infant stage in China, but holds a great potential in future. This is concluded from an Internet-based survey. The respondents believe that event marketing provides international companies with a viable alternative to ...
Fan, Y, Pfitzenmaier, N
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International sport marketing : practical and future research implications
, 2011 Purpose – Sport is a global product and service that many people around the world enjoy playing, watching and participating in. Whilst there has been an abundance of global media attention on sporting events such as the Olympics and World Football ...
Ratten, Hamish, Ratten, Vanessa
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