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Narcissism and the art market performance
The European Journal of Finance, 2015Using a unique auction dataset from artinfo.com, we find that narcissism measured by the signatures of artists is positively associated with the market performance of artworks. The artworks of more narcissistic artists have higher market prices, higher estimates from auction houses, and higher outperformance compared to the art market index. In support
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SMEs - social media marketing performance
International Journal of Web Engineering and Technology, 2013In today's hyper-connected globalised world, social media and online customer interactions are changing the way companies do business from the outside in. Our investigation concerns the monitoring of social media performance within SMEs and more particularly within Wales.
Hilary Berger, Chris Thomas 0006
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Green Marketing Strategies and Marketing Performance
2018Businesses have increasingly paid more attention to the production and marketing of green products. The aim of this study is to establish the marketing mix (4P) strategies that businesses pursuit for their green products and examine the effects of green product, green pricing, green marketing channel and green marketing communication strategies on the ...
Serkan Kılıç, Erkan Özdemir
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The impact of digital inbound marketing on digital marketing performance
International Journal of Business Information Systems, 2021Ali Zakariya Al-Quran +5 more
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Carbon performance, financial performance and market value: The moderating effect of pay incentives
Business Strategy and the Environment, 2023Douglas A Adu +2 more
exaly
Carbon trading market policies and corporate environmental performance in China
Journal of Cleaner Production, 2022Xiaolin Yu, Kai Wan, Tsangyao Chang
exaly