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Assessing Performance Outcomes in Marketing
Journal of Marketing, 2016 Research in marketing has increasingly focused on building knowledge about how firms’ marketing contributes to performance outcomes. A key precursor to accurately diagnosing the value firms’ marketing creates is conceptualizing and operationalizing appropriate ways to assess performance outcomes.
Neil Morgan +2 more
exaly +4 more sources
Marketing performance measurement: marketing metrics in Turkish firms
Journal of Business Economics and Management, 2013 This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship between the importance attached ...
Gungor Hacioglu, Osman Gök
doaj +6 more sources
Ученые записки Российской академии предпринимательства, 2023 Each generation has its own characteristics, motivations, and values that shape social trends. Currently, the trends in the IT market are driven by representatives of the digital generation, also known as the digital generation. As the conducted research
I. V. Trunov
doaj +1 more source
Market structure and market performance in E-commerce [PDF]
European Economic Review, 2011 We investigate the effect of market structure on market performance in the market for consumer electronics. We exploit product life cycle information to build an instrumental variable for the number of firms in a market, a variable which hitherto had to be treated as exogenous in comparable studies on seller-behavior in e-commerce. We combine data from
Hackl, Franz +3 more
openaire +16 more sources
Jurnal Aplikasi Manajemen, 2022 This study aims to give the research gap solution by adding agility as the intervening variable on the relationship between entrepreneurship and e-commerce with marketing performance.
Lutfi Nurcholis +2 more
doaj +1 more source
AGRISE, 2022 This study aims to analyze the role of customer value as an intervening variable/mediation of the influence of marketing strategy on the marketing performance of smallholder rubber farmers in Sentajo Raya District, Kuantan Singingi Regency.
Maulia Nur Afifah +2 more
doaj +1 more source
When A New Product Innovatıon Negatıvely Impacts Marketıng Performance
APMBA (Asia Pacific Management and Business Application), 2022 This study analysed the influence of market orientation and product innovation capability on product competitiveness to improve marketing performance on clay handicraft products in Bali-Indonesia during the Covid-19 pandemic. New insights were offered to
I Gusti Agung Teja Kusuma +3 more
doaj +1 more source
Spontaneity and international marketing performance [PDF]
International Marketing Review, 2016 PurposeThe purpose of this paper is to ascertain how today’s international marketers can perform better on the global scene by harnessing spontaneity.Design/methodology/approachThe authors draw on contingency theory to develop a model of the spontaneity – international marketing performance relationship, and identify three potential moderators, namely,
Souchon, Anne L. +4 more
openaire +5 more sources
THE INFLUENCE OF SOCIAL CAPITAL, EMPLOYEE MOTIVATION AND SUSTAINABLE INNOVATION ON IMPROVING MARKETING PERFORMANCE OF MSMES IN BALI [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2023 Human Resources are an important resource in improving company performance, both in manufacturing and services. In traditional food businesses, the existence of social capital needs to be strengthened to get potential customers.
Ribek P.K. +4 more
doaj +1 more source
The relationship between logistics and organizational performance in a supply chain context
Serbian Journal of Management, 2022 The success of managing the distribution of goods, raw materials and the flow of information within a company directly determines the success in managing all operations along the supply chain.
Slobodan Aćimović +3 more
doaj +1 more source