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The impact of IS-marketing alignment on marketing performance and business performance

ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 2010
The importance of the alignment between information systems (IS) and the business has been emphasized for over a decade. To date, no empirical study has explored the impact of the alignment of IS and marketing, despite initial indications that such an alignment could impact favorably upon business performance.
Val A. Hooper, Sid L. Huff, Peter C. Thirkell   +2 more
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MARKET PERFORMANCE WITH MULTIPRODUCT FIRMS* [PDF]

Journal of Industrial Economics, 2006
We revisit the fundamental issue of market provision of variety associated with Chamberlin, Spence, and Dixit-Stiglitz when firms sell multiple products. Both products and firms are (horizontally) differentiated. We propose a general nested demand framework where consumers first decide upon a firm then which variant to buy and how much (the nested CES ...
Simon P. Anderson, André de Palma
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Market Liquidity and Performance Monitoring

Journal of Political Economy, 1993
This paper studies the value of the stock market as a monitor of managerial performance. It shows that the stock price incorporates performance information that cannot be extracted from the firm's current or future profit data. The additional information is useful for structuring managerial incentives.
Holmström, Bengt, Tirole, Jean
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Market Structure and Market Performance

Review of Industrial Organization, 2012
I review studies of the determinants of market performance in the aircraft, passenger airline, supermarket, liner shipping, and hospital industries, and of mergers and market performance in markets for fast food, soft drinks, and retail gasoline. Common factors are that more competitive market structures accompany better market performance, and that ...
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Performance Marketing

2010
Originaltext vom Verlag; nicht vom SfBS bearbeitet.
Eisinger, Thomas, Rabe, Lars
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Governance and Stock Market Performance

SSRN Electronic Journal, 2005
Abstract This study uses international asset pricing models to investigate the link between the quality of government institutions and the performance of global stock markets. The results demonstrate a significant positive association between stock market performance measures and the quality of the institutional environment.
Vince Hooper, Ah Boon Sim, Asfandyar Uppal   +2 more
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On Optimizing Electricity Markets Performance

2020
Electric energy generation is an important sector of Russian economy. Its optimizing is an important measure for increasing the social welfare and the GDP. This study aims to propose a mathematical model for optimizing a wholesale electricity market’s performance by means of modern economic and technical tools: consumption tariffs with multiple rates ...
Alexander Vasin, Olesya Grigoryeva
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The Impact of Marketing on Hospital Performance

Journal of Hospital Marketing, 1994
This study examines the effect of traditional and innovative marketing factors on the overall financial, operations and market performance of 71 not-for-profit hospitals in a metropolitan area. Traditional marketing factors of location, services offered and pricing did influence the financial performance of system-affiliated and non-system hospitals ...
T S, Gruca, D, Nath
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The Performance of Agricultural Marketing Cooperatives in Differentiated Product Markets [PDF]

, 1997
Recent empirical work suggests that cooperative presence in differentiated product markets lowers the consumer prices of all brands. This paper focuses on the theoretical basis for this competitive yardstick effect by cooperatives. It identifies two market structures where the competitive yardstick theorem for cooperatives can be extended from farmer ...
Cotterill, Ronald W., Cotterill, Ronald W.   +1 more
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Narcissism and the art market performance

The European Journal of Finance, 2015
Using a unique auction dataset from artinfo.com, we find that narcissism measured by the signatures of artists is positively associated with the market performance of artworks. The artworks of more narcissistic artists have higher market prices, higher estimates from auction houses, and higher outperformance compared to the art market index. In support
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