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Technology-driven online marketing performance measurement: lessons from affiliate marketing
, 2014 Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
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Toward promoting performance nutrition behaviors among tactical athletes: a mixed methods study
Journal of the International Society of Sports NutritionBackground Appropriate and adequate nutrition is essential for the health and performance of tactical athletes, including army recruits and trainees. However, previous research shows they commonly experience suboptimal intakes of energy and carbohydrate.
Bradley Baker +4 more
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Percepatan pendapatan petani sawit melalui peningkatan kinerja pemasaran dan strategi bersaing
Riau Journal of Empowerment, 2021 The oil palm business is one of the businesses that can help the country's economy and help improve people's welfare. The effectiveness of SME business performance is influenced by training, organizing, utilization, and development.
Enni Savitri, Riska Natariasari
doaj +1 more source
Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance
Jurnal Dinamika Manajemen, 2016 <p>This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total Quality Management. Innovation has a role to technological development and competitive economy environment.
openaire +3 more sources
Journal of Economic Education, 2020 The purpose of this study is to analyze the effect of social capital, leraning organization to marketing performance either directly or indirectly through marketing strategy.
Ika Maratus Sholekhah +2 more
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Rayu : A Competitive Strategy Model of Wood Craft Business in Soloraya Post Covid-19 Pandemic
Journal of Management and Entrepreneurship Research, 2021 Objective: The woodcraft business sector in Soloraya has promising opportunities, but currently, the number of businesses is decreasing due to the Covid-19 pandemic. This research aims to analyze the effect of market orientation and product innovation on
Diana Aqmala +1 more
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Predicting and optimizing marketing performance in dynamic markets
OR SpectrumAbstractOur world is turbulent: ecological, social, political, technological, economic, and competitive business environments change constantly. Consumers have changing preferences, learn, build trust in brands, adopt new products, and are persuaded by advertising. Firms innovate and engage in and respond to competition.
Daniel Guhl +3 more
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STOCK PERFORMANCE OF EMERGING MARKETS [PDF]
The Developing Economies, 2001 MERGING financial markets in the semi-industrialized countries have gained enormous attention from investors, researchers, and policymakers in the last ten to fifteen years because of several factors. Perhaps the foremost factor is their strong performance over this period with yields in some markets far exceeding those of the industrial financial ...
openaire +2 more sources
How Does SME Social Media Adoption Drive Marketing Performance?
African Journal of Inter-Multidisciplinary Studies, 2023 This study presents an integrated model investigating the dynamics of small and medium enterprise (SME) social media adoption and its impact on SME marketing performance.
Hayford Amegbe +2 more
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Cogent Business & Management, 2023 The use of digital resources through digital marketing is an option to be able to reach customers, build interactions with customers in real time and finally achieve customer satisfaction.
Zakiyah Zahara +3 more
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