Results 31 to 40 of about 126,805 (313)

MSME Marketing Performance during the COVID-19 Pandemic: The Role of Empowered Interaction Capability

Journal of Economics, Business & Accountancy Ventura, 2023
The Covid-19 pandemic has had an impact on the marketing performance of MSMEs in Indonesia, as indicated by a decrease in sales. Therefore, various strategies must be carried out to boost the sales, including by implementing marketing innovations and ...
Sumaryanto Sumaryanto, Erni Widajanti
doaj   +1 more source

Why does environmental uncertainty have a moderating effect on marketing performance? A comparative analysis of Indonesian and Thai service industries

Engineering Management in Production and Services, 2022
This study examined CRM’s effect on marketing performance and customer focus strategies. It also investigates the moderating role of environmental uncertainty in the relationship between CRM and customer focus on marketing performance.
Nuryakin, Fatmawati Indah, Siriyota Kumpanat   +2 more
doaj   +1 more source

Peranan Orientasi Pasar dalam Hubungan Kinerja Perusahaan pada Industri Manufaktur di Solo Raya [PDF]

Jurnal Manajemen Dan Kewirausahaan, 2020
This study aims to provide additional benefits to the literature on the role of market orientation on the performance relationship of manufacturing industrial companies in Solo Raya.
Aris Tri Haryanto, Septiana Novita Dewi, Anggoro Panji Nugroho   +2 more
doaj   +1 more source

ESTIMATION OF MARKETING EFFICIENCY AND PRODUCTION QUANTITY AT THE BREAK-EVEN POINT FOR COTTON FARMERS IN IRAQ (BAGHDAD PROVINCE: A CASE STUDY) [PDF]

مجلة الأنبار للعلوم الزراعية
The research aimed to estimate the marketing efficiency and the quantity and value of production at the break-even point for cotton farmers, which is one of the most important criteria for the economic feasibility of farms and the boundary between the ...
Z. R. Kadhim, A. T. Abd Al-majeed, Q. T. Jassam   +2 more
doaj   +1 more source

Understanding the Effects of Plural Marketing Structures on Alliance Performance

, 2016
A plural alliance structure involving multiple downstream partners has become increasingly popular, yet investigations of marketing alliances continue to address mainly dyadic structures.
Fang, Eric, Guo, Zhaoyang, Palmatier, Robert W., Lee, Jongkuk   +3 more
core   +2 more sources

The impact of entrepreneurial orientation on marketing performance: An analytical study of a sample of five star hotels in Jordan. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2019
The study aimed to to measure the impact of entrepreneurial orientation on marketing performance in five-star hotels in Jordan. To achieve this a study model was designed that included entrepreneurial orientation as an independent variable represented by
Khaled Atallah Al-Tarawneh
doaj  

A Cross-National Investigation into the Marketing Department's Influence within the Firm: Toward Initial Empirical Generalizations [PDF]

, 2011
This study of the influence of the marketing department (MD), as well as its relationship with firm performance, includes seven industrialized countries and aims to generalize the conceptual model presented by Verhoef and Leeflang (2009).
Peter S.H. Leeflang, Amir Grinstein, Morrison, P., Saunders, John, Verhoef, Peter C, Verhoef, P.C., Baker, William, Baker, W, Reiner, Jochen, John Saunders, Saunders, J., Gustafson, A., Verhoef, Peter C., Peter C. Verhoef, Jochen Reiner, Morrison, Pamela, Baker, B., Morisson, Pamela, Leeflang, PSH, Gustafsson, A., Leeflang, Peter, Leeflang, Peter S.H., Gustafsson, Anders, Grinstein, A., Grinstein, A, Verhoef, Peter, Saunders, J, Leeflang, P.S.H., Morrison, P, Natter, M., Pamela Morrison, Verhoef, P.C.; id_orcid, William Baker, Natter, M, Gustafsson, Anders,, Verhoef, PC, Gustafsson, A, Leeflang, Peter S H, Grinstein, Amir, Natter, Martin, Reiner, J, Martin Natter, Natter, Martin; https://orcid.org/, Anders Gustafsson, Reiner, J.   +44 more
core   +1 more source

Peran Ambidexterity Organisasi Sebagai Variabel Intervening Dalam Meningkatkan Kinerja Pemasaran UMKM Di Masa Covid-19

Iqtishaduna: Jurnal Ilmiah Ekonomi Kita, 2022
Micro, small and medium enterprises (MSMEs) explore new opportunities to gain profits and optimize existing resources. The presence of operational ambidexterity can focus on exploiting existing resources and exploring market opportunities.
Wendi Nurwendi, Didit Haryadi
doaj   +1 more source

Market clustering and performance of U.S. OD markets

Journal of Air Transport Management, 2013
We segment the U.S. OD markets into peer groups, using a statistical cluster analysis on OD city-pair data on the basis of market concentration, passenger volume and yield. The results show: 1) that high yield markets have, on average, consistently underperformed the industry in both passenger and revenue growth, whereas low yield markets have led the ...
Cosmas, Alex, Love, Robert, Rajiwade, Swapnil, Linz, Marco   +3 more
openaire   +2 more sources

Regulation and Labour Market Performance [PDF]

SSRN Electronic Journal, 2000
The increasing literature on the interactions between liberalisation-integration of product markets and labour market reforms is often highly speculative and draws on a rather weak empirical basis.Cross-country indicators of regulatory frameworks are often lacking, making it difficult to identify the linkages with observed outcomes in the labour and ...
Boeri, Tito, Nicoletti, Giuseppe, Scarpetta, Stefano   +2 more
openaire   +2 more sources