Cogent Business & Management, 2022 During recent times of uncertainty, sustainable marketing and sustainable finance became hot research topics attracting both academics and practitioners.
Nermain Al-Issa +5 more
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THE INFLUENCE OF SOCIAL CAPITAL, EMPLOYEE MOTIVATION AND SUSTAINABLE INNOVATION ON IMPROVING MARKETING PERFORMANCE OF MSMES IN BALI [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2023 Human Resources are an important resource in improving company performance, both in manufacturing and services. In traditional food businesses, the existence of social capital needs to be strengthened to get potential customers.
Ribek P.K. +4 more
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The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria [PDF]
Athens Journal of Business & Economics, 2022 Sales promotion and publicity are key promotional marketing tools which have assisted organizations to wax stronger in a global competitive environment. This study investigates the significance of publicity and sales promotion in Nigeria.
Michael Segun Ogunmuyiwa
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Russian Journal of Agricultural and Socio-Economic Sciences, 2021 MSMEs in developing countries are one of society’s most important economic sectors. This is because the contribution of MSMEs to national economic growth is significant. It has not been completely used by its users.
Mardiatmi A.B.D., Pinem D.
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Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey [PDF]
, 2022 Fundamental shifts in business-to-business (B2B) buying behavior make digital content marketing (DCM) a strategic priority for vendors, though firms struggle to achieve its full potential, as a customer-centric marketing approach.
Terho Harri +3 more
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Land, 2022 One of the key areas in which the United Kingdom government plans to achieve net zero, reduce GHG emissions and sequester carbon is through afforestation. Afforestation will also provide ecosystem services to society.
Ismaila Abimbola, Diana Feliciano
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Examining sustainability performance in supply chain: The case of the Greek dairy sector [PDF]
, 2013 This paper evaluates the sustainability performance of the Greek dairy chain and the performance of its individual members by using key indicators in relation to efficiency, flexibility, responsiveness and product quality.
Maglaras, G +7 more
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Empirical examination of customer relationship management on the market penetration capabilities and marketing performance in the SME sector [PDF]
Management Science Letters, 2020 This study analyzes the effect of customer relationship quality, entrepreneurial social competence and customer sensing on market penetration capabilities in the SME sector.
Suherna Suherna
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Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta [PDF]
SHS Web of ConferencesIn the increasingly developing digital era, the implementation of digital marketing strategies is crucial for MSMEs to increase visibility and competitiveness in the market.
Isnaeni Nur +3 more
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DOES MARKETING STRATEGY AND MARKETING CAPABILITY MATTER FOR MARKETING PERFORMANCE FIBA EVENT IN INDONESIA? [PDF]
Eurasia: Economics & Business, 2023 This study aims to analyze the effect of marketing strategy and marketing capability on marketing performance at the FIBA Basketball international event in Indonesia. The RBV theory explains that good use of resources will increase value.
Dewi N., Maulana A., Thamrin K.M.H.
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