Results 11 to 20 of about 1,360,369 (311)
The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria [PDF]
Athens Journal of Business & Economics, 2022 Sales promotion and publicity are key promotional marketing tools which have assisted organizations to wax stronger in a global competitive environment. This study investigates the significance of publicity and sales promotion in Nigeria.
Michael Segun Ogunmuyiwa
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Russian Journal of Agricultural and Socio-Economic Sciences, 2021 MSMEs in developing countries are one of society’s most important economic sectors. This is because the contribution of MSMEs to national economic growth is significant. It has not been completely used by its users.
Mardiatmi A.B.D., Pinem D.
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The interplay of strategic and internal green marketing orientation on competitive advantage [PDF]
, 2019 This paper seeks to clarify and refine the relationship between strategic and internal green marketing and firm competitiveness. Despite the significance of corporate environmental strategy to firms adopting a triple-bottom line performance evaluation ...
Avlonitis, George +3 more
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Marketing performance measurement: marketing metrics in Turkish firms
Journal of Business Economics and Management, 2013 This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship between the importance attached ...
Gungor Hacioglu, Osman Gök
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Land, 2022 One of the key areas in which the United Kingdom government plans to achieve net zero, reduce GHG emissions and sequester carbon is through afforestation. Afforestation will also provide ecosystem services to society.
Ismaila Abimbola, Diana Feliciano
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Stock Market Reaction To Chief Marketing Officer Appointment Announcements [PDF]
, 2009 This paper investigates the stock price performance of 166 firms appointing a new Chief Marketing Officer (CMO) between 1999 and 2005. Following event study methodology, the results reveal that abnormal stock returns around the appointment day are ...
Vafeas, Nikos, Vlittis, Adamos
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Empirical examination of customer relationship management on the market penetration capabilities and marketing performance in the SME sector [PDF]
Management Science Letters, 2020 This study analyzes the effect of customer relationship quality, entrepreneurial social competence and customer sensing on market penetration capabilities in the SME sector.
Suherna Suherna
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Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta [PDF]
SHS Web of ConferencesIn the increasingly developing digital era, the implementation of digital marketing strategies is crucial for MSMEs to increase visibility and competitiveness in the market.
Isnaeni Nur +3 more
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DOES MARKETING STRATEGY AND MARKETING CAPABILITY MATTER FOR MARKETING PERFORMANCE FIBA EVENT IN INDONESIA? [PDF]
Eurasia: Economics & Business, 2023 This study aims to analyze the effect of marketing strategy and marketing capability on marketing performance at the FIBA Basketball international event in Indonesia. The RBV theory explains that good use of resources will increase value.
Dewi N., Maulana A., Thamrin K.M.H.
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Journal of Economics, Business & Accountancy Ventura, 2023 The Covid-19 pandemic has had an impact on the marketing performance of MSMEs in Indonesia, as indicated by a decrease in sales. Therefore, various strategies must be carried out to boost the sales, including by implementing marketing innovations and ...
Sumaryanto Sumaryanto, Erni Widajanti
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