Results 11 to 20 of about 67,387 (265)
Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability
APMBA (Asia Pacific Management and Business Application), 2020 This research aims to analyse the effect of relational capability and networking capacity on SMEs marketing performance of Wooden Handicraft in one of the heritage area in Indonesia, in the area of Klaten, Bantul and Sleman Regency of Yogyakarta.By ...
Nuryakin Nuryakin
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The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria [PDF]
Athens Journal of Business & Economics, 2022 Sales promotion and publicity are key promotional marketing tools which have assisted organizations to wax stronger in a global competitive environment. This study investigates the significance of publicity and sales promotion in Nigeria.
Michael Segun Ogunmuyiwa
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Cogent Business & Management, 2022 During recent times of uncertainty, sustainable marketing and sustainable finance became hot research topics attracting both academics and practitioners.
Nermain Al-Issa +5 more
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Russian Journal of Agricultural and Socio-Economic Sciences, 2021 MSMEs in developing countries are one of society’s most important economic sectors. This is because the contribution of MSMEs to national economic growth is significant. It has not been completely used by its users.
Mardiatmi A.B.D., Pinem D.
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Social marketing efficacy in driving attitudinal changes of female students: Escapade of campus prostitution in Nigerian universities [PDF]
Innovative MarketingCampus prostitution, quite different from traditional prostitution, is commonly known as “hook-up” and it is highly frowned upon as a major social vice in Nigeria.
Victor O. Okolo +4 more
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Land, 2022 One of the key areas in which the United Kingdom government plans to achieve net zero, reduce GHG emissions and sequester carbon is through afforestation. Afforestation will also provide ecosystem services to society.
Ismaila Abimbola, Diana Feliciano
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Empirical examination of customer relationship management on the market penetration capabilities and marketing performance in the SME sector [PDF]
Management Science Letters, 2020 This study analyzes the effect of customer relationship quality, entrepreneurial social competence and customer sensing on market penetration capabilities in the SME sector.
Suherna Suherna
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Journal of Economics, Business & Accountancy Ventura, 2023 The Covid-19 pandemic has had an impact on the marketing performance of MSMEs in Indonesia, as indicated by a decrease in sales. Therefore, various strategies must be carried out to boost the sales, including by implementing marketing innovations and ...
Sumaryanto Sumaryanto, Erni Widajanti
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DOES MARKETING STRATEGY AND MARKETING CAPABILITY MATTER FOR MARKETING PERFORMANCE FIBA EVENT IN INDONESIA? [PDF]
Eurasia: Economics & Business, 2023 This study aims to analyze the effect of marketing strategy and marketing capability on marketing performance at the FIBA Basketball international event in Indonesia. The RBV theory explains that good use of resources will increase value.
Dewi N., Maulana A., Thamrin K.M.H.
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Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta [PDF]
SHS Web of ConferencesIn the increasingly developing digital era, the implementation of digital marketing strategies is crucial for MSMEs to increase visibility and competitiveness in the market.
Isnaeni Nur +3 more
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