Results 61 to 70 of about 1,360,369 (311)
Cogent Business & ManagementLiterature on marketing has been extensive, with attention given mostly to measuring performance. This article extends the body of knowledge by focusing on the evolution of marketing measurement and the emerging trends.
Resanti Lestari +5 more
doaj +1 more source
Stratejik Pazarlama Performansını Belirlemeye Yönelik Bir Model Önerisi
Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 2020 Küreselleşme ile birlikte teknolojide yaşanan gelişmeler, rekabetin yoğunlaşması, insan ihtiyaçlarının artması ve çeşitlenmesi pazarlama faaliyetlerinde pek çok gelişmeye neden olurken, pazarlamanın kontrolünü de zorunlu hale getirmiştir.
İsmail Gökdeniz, Şeyma Nur Aydın
doaj +1 more source
BUILDING COMPETITIVE ADVANTAGE THROUGH MARKETING, MANUFACTURING AND ENVIRONMENTAL MANAGEMENT STRATEGY: A CASE STUDY OF METAL PRODUCT SMEs IN TEGAL [PDF]
, 2008 This research investigates how the marketing strategy, manufacturing strategy and environment management create SMEs competitive advantage that will improve SMEs business performance. It gives both theoretical and managerial implications about steps must
PERDHANA, Mirwan Surya +1 more
core
Publishing in socially oriented journals - the state of play in Asia
, 2006 Purpose: This paper examines this issue by examining institutional publishing in six socially oriented marketing journals generally and then explores the performance within Asian institutions and those within Australia and New Zealand, in detail.Design ...
Mittelstaedt, John D., Polonsky, Michael
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Advanced Engineering Materials, EarlyView.This study investigates innovative thermoreversible hydrogels derived from S53P4 bioactive glass extracts to aid in the healing of infected diabetic foot wounds. These injectable gels, which gel at body temperature, release beneficial ions and remain stable over time.
Marian G. Vargas Guerrero +9 more
wiley +1 more source
The Importance of Entrepreneur Characteristic and Emotional Quotients as SME’S Competitive Advantage to Marketing Performance [PDF]
SHS Web of ConferencesThe black swan event, Covid-19 pandemic has caused a multidimensional crisis that has hit not only Indonesia but the world. The negative impact paralyzes the business world, as job opportunities are getting narrower, the number of people who need work ...
Pranaditya Ari, Sabihah Khansa
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Regulation and Labour Market Performance [PDF]
SSRN Electronic Journal, 2000 The increasing literature on the interactions between liberalisation-integration of product markets and labour market reforms is often highly speculative and draws on a rather weak empirical basis.Cross-country indicators of regulatory frameworks are often lacking, making it difficult to identify the linkages with observed outcomes in the labour and ...
Boeri, Tito +2 more
openaire +2 more sources
Oxide‐Free Titanium Coatings by Wire Arc Spraying in a Silane‐Doped Inert Atmosphere
Advanced Engineering Materials, EarlyView.A silane‐doped argon atmosphere enables the production of oxide‐free titanium coatings via twin‐wire arc spraying at ambient pressure. This innovative approach eliminates residual oxygen, creating process conditions that prevent oxidation and nitride formation.
Manuel Rodriguez Diaz +4 more
wiley +1 more source
SME Marketing Performance: A Mixed-Method Study on Resilient Compositional Capability
Asia Marketing JournalThis study examines how Small and Medium Enterprises (SMEs) in developing markets achieve marketing performance through resilient compositional capability despite resource constraints.
Sugianto Sugianto +2 more
doaj +1 more source
Application of Raman and Photoluminescence Spectroscopy to MgO‐C Refractories
Advanced Engineering Materials, EarlyView.Visible to near infrared luminescence of MgO is studied on MgO‐C bricks and nominally pure MgO powder, with focus on two similar sharp high‐intensity signals, at 699 and 871 nm, each surrounded by symmetrical sidebands. The nature of these sidebands is investigated by temperature‐dependent spectroscopic measurements, confirming phonon involvement by ...
Julia Richter +5 more
wiley +1 more source