Results 241 to 250 of about 4,146,842 (294)

Psychology of the Market

1990
Abstract This chapter discusses the psychology of the timber market during the period of highest overbids, 1979 through 1981. Specific consideration is given to the possibility that decisions of the timber buyers were quasirational, in the sense that the buyers chose actions that fitted their beliefs, but they held false beliefs.1 ...
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Psychology's entrepreneurs and the marketing of industrial psychology.

Journal of Applied Psychology, 1997
Between 1880 and 1930, entrepreneurial individuals in academic psychology and engineering converged on a common interest in the human side of enterprise. Both disciplines subsequently overlapped in marketing their professional business services. Separating from academic psychology, applied psychologists alluded to being "human engineers" offering a ...
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Psychological issues in Marketing

International Journal of Scientific Research, 2012
Consumer psychology is difficult to understand but it is not an impossible task. The amount of emotional desire varies according to the product, but rational decisions vary according to circumstances. The study of consumers helps firms and organizations improve their marketing strategies by understanding such issues.
Prof. Ashish Nathwani, C.Srinivas C.Srinivas   +1 more
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Marketing clinical psychology

Clinical Psychology Forum, 2011
This paper describes our attempt to market our older people’s clinical psychology specialty to respond to national directives and to promote better understanding of our skills on a local level.
Sarah Craven-Staines, Sarah Hopper, Sarah Dexter-Smith   +2 more
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The Psychology of Ethical Marketing

This research paper examines the interplay between psychology and ethical marketing, focusing on the challenges and opportunities in this field. It explores how consumers' values, emotions, and cognitive processes influence ethical purchasing decisions and the obstacles marketers face in presenting their brands authentically.
Priyanshi Jindal, Harshit Gouri
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The marketing of evolutionary psychology

Journal of Business Research, 2020
Abstract The marketing function extends beyond the realm of goods and services. Scientific ideas must also be properly marketed using appropriate persuasion strategies. Evolutionary psychology suffers from an image problem amongst marketing scholars, many of whom remain uninterested at best and hostile at worst in applying the evolutionary lens ...
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Psychology for Marketing and Economics

Journal of Marketing, 1952
temporary psychology which are favorable to this synthesis and to application in marketing and economics. Many fields of thought are marked by opposing schools. Psychology was for many years the most sectarian of all the fields laying claim to the name of science.
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Marketing Health Psychology

2014
Professional services are not products, and marketing professional services is not simply product marketing. A product is tangible, something you can see and touch. A service, by contrast, is intangible. Clinical psychologists in health care organizations provide professional services to patients, health care providers (i.e., physicians, nurses, and ...
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The psychology of the stock market

The Business & Management Collection, 2022
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Psychology and the Market.

1923
H. L. Hollingworth, A. T. Poffenberger
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