Results 201 to 210 of about 15,829 (255)

Ethnicity, gender, and social class in Honduras: an analysis using the permanent household survey. [PDF]

open access: yesFront Sociol
Ney Simons S   +6 more
europepmc   +1 more source
Some of the next articles are maybe not open access.

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Market Segmentation

Asia-Australia Marketing Journal, 1993
ACCEPTANCE of the benefits of market segmentation is so pervasive that it seems almost sacrilegious to question the validity of this faith in the power of segmentation as a marketing tool. But, at the risk of being labelled heretics, we argue that segmentation is not the marketers’ nirvana it is sometimes made out to be.
Janet Hoek   +2 more
openaire   +1 more source

Competitive Market Segmentation [PDF]

open access: possible, 2013
In a two-firm model where each firm sells a high-quality and a low-quality version of a product, customers differ with respect to their brand preferences and their attitudes towards quality. We show that the standard result of quality-independent markups crucially depends on the assumption that the customers' valuation of quality is identical across ...
openaire   +2 more sources

Marketing Science—Market Segmentation vs. Segmented Marketing

Interfaces, 1971
It is useful, every now and then, to think about the variety of ways we try to segment markets. Consider the analytical groups of general market surveys: current users, past users, heavy users, light users, luxury brand users, economy brand users, brand loyal users, brand switchers, those who never used, etc.
openaire   +1 more source

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