Results 211 to 220 of about 15,829 (255)
Some of the next articles are maybe not open access.
Segmenting a market in the making: Industrial market segmentation as construction
Industrial Marketing Management, 2010Abstract This paper takes an empirical starting point in a claim that Biacore, a pioneering Swedish producer of affinity biosensors, was “in the enviable position of creating its own market” (Abelin, 1997). An in-depth case study traces how Biacore undertook segmentation activities while shaping the market for its new product technology, affinity ...
Debbie Harrison, Hans Kjellberg
openaire +1 more source
Journal of Segmentation in Marketing, 2000
Research on service quality and market segmentation for not-for-profit organizations is scarce. This paper addresses this issue with specific focus on religious services. This study measures quality perceptions of religious services and possible market segments.
Noel Y. M. Siu, Ka-Shing Woo
openaire +2 more sources
Research on service quality and market segmentation for not-for-profit organizations is scarce. This paper addresses this issue with specific focus on religious services. This study measures quality perceptions of religious services and possible market segments.
Noel Y. M. Siu, Ka-Shing Woo
openaire +2 more sources
Market Fragmentation Versus Market Segmentation
Journal of Business Strategy, 1992Although corporate executives would claim that they are constantly bombarded by changes that affect their businesses, in reality there are very few macro‐changes that have significant impact on corporations. However, if the CEO fails to recognize these macro‐trends, it could mean corporate death.
openaire +2 more sources
Segmented or Competitive Labor Markets
Econometrica, 1991A normal Roy model with four sectors is developed. It allows to derive tests of several assumptions on the working of the labor market: strongly or weakly competitive or segmented. It shows that more important a feature of labor markets than segmentation is the presence of comparative advantages for individuals between the various economic sectors. The
openaire +2 more sources
To Segment or Not to Segment Markets? A Note on the Profitability of Market Segmentation for an International Oligopoly [PDF]
, 2010 Recent research on endogenous market segmentation finds that a monopoly's expected profit under perfectly segmented markets increases (relative to its profits under perfectly integrated markets) with exchange rate volatility. The firm thus has an incentive to make consumer resale increasingly difficult.
openaire +1 more source
Market segmentation analysis in tourism: a perspective paper
Tourism Review, 2020Sara Dolničar
exaly