Results 201 to 210 of about 418,337 (266)

Impact of tariff on Indian AYUSH products: Evidence from top importers of India. [PDF]

J Ayurveda Integr Med
Sengunthar S, Sarkar D, Jadhav P.
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Impact of China's national drug price negotiation on pharmaceutical firms' innovation activities. [PDF]

Front Public Health
Xu H, Wang J, Zhou Q.
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Path to future markets: Method for quantifying long-duration energy storage competitiveness. [PDF]

iScience
ZareAfifi F, Mahmud Z, Kurtz S.
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Decision-making on preservation effort and inventory volume for fresh retailer under strategic consumer behavior. [PDF]

PLoS One
Zhu C, Zhan W.
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How climate change shapes global systemic risk transmission: A complex network approach. [PDF]

PLoS One
Zeng L, Lau WY.
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Demonstrating the Value of Marketing

Journal of Marketing, 2016
Marketing departments are under increased pressure to demonstrate their economic value to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (e.g., brand awareness), behavioral (e.g., brand loyalty), and financial (e.g., sales revenue) performance metrics, which do not correlate highly with each other.
Hanssens, D. M., Pauwels, Koen Hendrik
openaire   +2 more sources

Value in marketing

Marketing Theory, 2013
This commentary addresses recent debates in marketing research on the elusiveness of the notion of value, with the aim of starting a dialogue on the possibility of developing a comprehensive and culturally informed understanding of value and value creation processes.
Karababa, Eminegul, Kjeldgaard, Dannie; id_orcid 0000-0001-5306-7928   +1 more
openaire   +1 more source