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A quantum reservoir computing approach to quantum stock price forecasting in technology-markets. [PDF]
EPJ Quantum TechnolOtieno W +4 more
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The Impact of Digital Currency Innovation: Risk Spillover Effects Between the Cryptocurrency and Traditional Financial Markets. [PDF]
Entropy (Basel)Zhuang L, Liu Y.
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Price Elasticity of Demand for Alcoholic Beverages in India: Analysis Based on the NSSO's Household Consumption Expenditure Survey 2022-2023 and 2023-2024. [PDF]
Drug Alcohol RevJadhav V, Mukherjee S.
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Demonstrating the Value of Marketing
Journal of Marketing, 2016Marketing departments are under increased pressure to demonstrate their economic value to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (e.g., brand awareness), behavioral (e.g., brand loyalty), and financial (e.g., sales revenue) performance metrics, which do not correlate highly with each other.
Hanssens, D. M., Pauwels, Koen Hendrik
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Marketing Theory, 2013
This commentary addresses recent debates in marketing research on the elusiveness of the notion of value, with the aim of starting a dialogue on the possibility of developing a comprehensive and culturally informed understanding of value and value creation processes.
Karababa, Eminegul +1 more
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This commentary addresses recent debates in marketing research on the elusiveness of the notion of value, with the aim of starting a dialogue on the possibility of developing a comprehensive and culturally informed understanding of value and value creation processes.
Karababa, Eminegul +1 more
openaire +1 more source