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Local Markets: Value-added Products at Farmers’ Markets
2021This chapter situates the experiences of women who sell their goods at farmer’s markets into the social and historical context of the region. Southern food culture is rife with gender inequality. Women, whether white or black, were traditionally relegated to labor within the home.
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Adding Value: Marketing and Brands
2005Abstract By the 1960s it was evident that Unilever’s markets were undergoing a radical change. The economic boom of the post-war decades was creating a new affluence in western Europe as well as the United States. Western European incomes increased more in these two decades than in the previous 150 years.
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The Added Value for the Evaluation of Marketing Stimuli
2013The aim of this Chapter is to show how it is possible to extract cerebral indexes which are able to describe memorization, attention and pleasantness processes running during the observation of ads. In particular, we show the existing linear correlation between the memorization index and the explicit report of subjects enrolled in the experiment.
Giovanni Vecchiato +3 more
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2014
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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Market Value Added and Economic Value Added: Some Empirical Evidences
2005The development in the Indian capital market, both in depth and breadth along with the increased awareness among the shareholders, has increased the pressure on the companies to consistently perform better. One of the indicators of such performance is the Market Value Added (MVA).
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Markets vs. professions: value added?
Daedalus, 2005sions is under siege. Not just their performance but also their claim to distinct expertise, the very core of professional legitimacy, has come under withering 1⁄2re. Skepticism is particularly leveled at professional claims that the public interest is being served. Lawyers now routinely expect denigration for their professional af1⁄2liation, even from
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Marketing 4.0: A New Value Added to the Marketing through the Internet of Things
2012 Sixth International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, 2012As the world has changed over the last decades because of the information technologies evolution, so did Marketing. Now, the major solution from the information technology evolution, i.e. Internet is being integrated with Marketing in order to reach a new generation of it, Marketing 4.0.
Antonio J. Jara +2 more
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Marketing for the Value-Added Agriculture Enterprise
2009This publication discusses marketing for the value-added agriculture enterprise.
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