Results 251 to 260 of about 168,000,992 (309)

What is Special about Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance [PDF]

open access: yesJournal of Marketing, 2013
Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross-effects on conventional product sales. Extant research reports conflicting results
Ram Bezawada, Koen H. Pauwels
exaly   +2 more sources

Marketing–production coordination in channels of distribution

European Journal of Operational Research, 2000
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Kumar, K. Ravi   +5 more
openaire   +2 more sources

The distribution of harmful product marketing in public outdoor spaces and the effectiveness of marketing bans

Health & Place, 2022
Children's exposure to the marketing of harmful products in public outdoor spaces may influence their consumption of those products and affect health into adulthood. This study aimed to: i) examine the spatial distribution of children's exposure to three types of marketing-related 'harms' (alcohol, unhealthy food, and gambling) in outdoor spaces in the
Wei Liu   +8 more
openaire   +2 more sources

Marketing-Production Decisions in an Industrial Channel of Distribution

Management Science, 1987
This paper presents a model that considers the interface between marketing and production decisions in a channel of distribution of industrial goods comprised of a manufacturer and a distributor. The key issue investigated is the nature of the coordination within the channel in light of an unstable pattern of seasonal demand.
Jehoshua Eliashberg, Richard Steinberg
openaire   +2 more sources

Cause Marketing: Product Pricing, Design, and Distribution

Manufacturing & Service Operations Management, 2020
Problem definition: In a cause marketing (CM) campaign, a firm donates part of its sales revenue to a charity for a social cause when customers purchase the cause-linked product. We study a firm’s pricing decisions with CM and the implications for the participating charity.
openaire   +2 more sources

Product Development, Marketing, and Distribution

2011
Change management is generally understood as a planned approach to transitioning organizations from a current state to a desired future performance. In travel and tourism, the challenge is multiple, because the object of change is similar to a biotope: Give a cell favorable conditions to develop and grow, and it will do so, but the direction or scope ...
Kirsi Hyvärinen   +2 more
openaire   +1 more source

PROMISE: a distributed DSS approach to coordinating production and marketing decisions

Computers & Operations Research, 1999
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Won Jun Lee, Kun Chang Lee
openaire   +3 more sources

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