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Marketing–production coordination in channels of distribution

European Journal of Operational Research, 2000
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Kumar, K. Ravi   +5 more
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The distribution of harmful product marketing in public outdoor spaces and the effectiveness of marketing bans

Health & Place, 2022
Children's exposure to the marketing of harmful products in public outdoor spaces may influence their consumption of those products and affect health into adulthood. This study aimed to: i) examine the spatial distribution of children's exposure to three types of marketing-related 'harms' (alcohol, unhealthy food, and gambling) in outdoor spaces in the
Wei Liu   +8 more
openaire   +2 more sources

Marketing-Production Decisions in an Industrial Channel of Distribution

Management Science, 1987
This paper presents a model that considers the interface between marketing and production decisions in a channel of distribution of industrial goods comprised of a manufacturer and a distributor. The key issue investigated is the nature of the coordination within the channel in light of an unstable pattern of seasonal demand.
Jehoshua Eliashberg, Richard Steinberg
openaire   +2 more sources

Cause Marketing: Product Pricing, Design, and Distribution

Manufacturing & Service Operations Management, 2020
Problem definition: In a cause marketing (CM) campaign, a firm donates part of its sales revenue to a charity for a social cause when customers purchase the cause-linked product. We study a firm’s pricing decisions with CM and the implications for the participating charity.
openaire   +1 more source

Product Development, Marketing, and Distribution

2011
Change management is generally understood as a planned approach to transitioning organizations from a current state to a desired future performance. In travel and tourism, the challenge is multiple, because the object of change is similar to a biotope: Give a cell favorable conditions to develop and grow, and it will do so, but the direction or scope ...
Kirsi Hyvärinen   +2 more
openaire   +1 more source

PROMISE: a distributed DSS approach to coordinating production and marketing decisions

Computers & Operations Research, 1999
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Won Jun Lee, Kun Chang Lee
openaire   +2 more sources

Market Distribution of Potato Products in the United States

Journal of Food Products Marketing, 2001
Abstract Potatoes are the most important vegetable crop in the United States, accounting for 16 percent of all vegetable and melon farm cash receipts in 1998. However, little is known about the distribution of potato consumption across different marketing sectors, geographic regions, or population groups.
Biing-Hwan Lin   +3 more
openaire   +1 more source

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