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Improving the marketing distribution and communication policies of IT companies in the digital products market

Scientific Notes of Lviv University of Business and Law
The relevance of the study is determined by the growing competition in the digital products market, the continuous advancement of digital tools, and the increasing role of artificial intelligence in marketing practices, which raises the demands on the marketing distribution and communication policies of IT companies.
Kostiantyn Fuks, Natalia Kosar
openaire   +1 more source

Marketing and logistic support of Ukrainian regional markets for innovative products distribution

2020
The integrated assessment of marketing support and level of logistics potential of Ukrainian regional markets according to the proposed structure is carried out. The study was carried out by determining the essence of marketing resources and logistics potential of regions that, as a result, reflects their focus on the formation of an effective policy ...
Illiashenko, Sergii   +2 more
openaire   +1 more source

The Role of Marketing in Shaping the Development of the Market of Organic Farming Products in Poland

Sustainability, 2021
Magdalena Sobocińska   +2 more
exaly  

EFFICIENCY OF MARKETING-DISTRIBUTING SYSTEMS OF AGRICULTURAL ENTERPRISES IN THE TARGET PRODUCT MARKETS

2021
Статья посвящена обоснованию организационно-экономических предпосылок формирования и развития маркетингово-сбытовых систем на рынке агропродовольственной продукции. На основе сопоставления и критического анализа позиций исследователей определены базовые принципы построения и функционирования маркетинговосбытовых систем аграрных предприятий. Установлено,
openaire   +1 more source

The Impact of Green Marketing on Consumer Behavior in the Market of Palm Oil Products

Sustainability, 2022
Renata Machová   +2 more
exaly  

Use, marketing, and appeal of oral nicotine products among adolescents, young adults, and adults

Addictive Behaviors, 2023
Shivani Mathur Gaiha   +1 more
exaly  

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