Results 281 to 290 of about 168,000,992 (309)

It's not only what they buy, it's also what they keep: Linking marketing instruments to product returns

Journal of Retailing, 2022
Edlira Shehu
exaly  

Marketing and Distribution of Consumer Electronics Products

IEEE Transactions on Consumer Electronics, 1984
openaire   +1 more source

Patterns of Communication Among Marketing, Engineering and Manufacturing—A Comparison Between Two New Product Teams

Management Science, 1992
John R. Hauser, Abbie Griffin
exaly  

Influence of Product Distribution on Marketing Plans

Chemical & Engineering News Archive, 1957
openaire   +1 more source

Sales, Marketing, and Research-and-Development Cooperation across New Product Development Stages: Implications for Success

Journal of Marketing, 2010
Wayne D Hoyer, Holger Ernst
exaly  

Marketing issues for remanufactured products

Journal of Cleaner Production, 2019
Maria-Azucena Vicente-Molina, Kannan Govindan, Sergio Rubio   +2 more
exaly  

Investigating the manufacturing–marketing interface in new product development: does context affect the strength of relationships?

Journal of Operations Management, 2002
Shawnee K Vickery, Roger Calantone, Cornelia Dröge   +2 more
exaly  

Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R…D Perspectives

Management Science, 2000
Felicitas Evangelista, Kwaku Atuahene-Gima   +1 more
exaly  

Forecasting Marketing-Mix Responsiveness for New Products

Journal of Marketing Research, 2010
K Sudhir
exaly  

Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance

Journal of Business Research, 2016
Kishore Gopalakrishna Pillai, Piyush Sharma, Nebojsa S Davcik   +2 more
exaly