Results 291 to 300 of about 168,000,992 (309)

Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio

Management Science, 2009
Aradhna Krishna, Uday Rajan
exaly  

Production and Distribution of Income in a Market Economy

2014
openaire   +1 more source

Marketing strategy and customer involvement in product development

European Journal of Marketing, 2011
Sven A. Haugland, Kjell Grønhaug
exaly  

Marketing capability, organizational adaptation and new product development performance

Industrial Marketing Management, 2015
Jifeng Mu
exaly  

Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity

Journal of Business Research, 2016
Saeed Najafi-Tavani, Hossein Sharifi, Zhaleh Najafi-Tavani   +2 more
exaly  

Effects of marketing-manufacturing integration on new product development time and competitive advantage

Journal of Operations Management, 2007
Morgan Swink, Michael Song
exaly  

A contingency approach to marketing high technology products

European Journal of Marketing, 2000
Ian Wilkinson, Moonkyu Lee, David M Gardner   +2 more
exaly  

Organisational, technical and marketing antecedents for successful new product development

R and D Management, 1993
Roger Calantone, C Anthony di Benedetto
exaly  

Strategic marketing capability: Mobilizing technological resources for new product advantage

Journal of Business Research, 2016
Namwoon Kim
exaly  

Diversification the distribution of meat production on the Ukrainian market

Journal of Economics and Engineering, 2014
openaire   +1 more source