Applying advanced sentiment analysis for strategic marketing insights: A case study of BBVA using machine learning techniques [PDF]
Innovative MarketingIn the digital era, understanding public sentiment toward brands on social media is essential for crafting effective marketing strategies. This study applies sentiment analysis on Banco Bilbao Vizcaya Argentaria (BBVA) tweets using advanced machine ...
Luis Miguel Garay Gallastegui +2 more
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International Marketing and Trade of Protected Designation of Origin Products [PDF]
This poster paper analyses the international marketing and trade strategies implemented by italian quality food producers with special attention to the export and trade aspects for some important Italian PDOs products: Prosciutto di Parma PDO and ...
Mora, Cristina
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The author makes the case that cause of innovation to battle commoditization is far too often lost even before it starts. The dysfunctional distribution system has been turned on its head as distributors have wrested control of the strategic prerogatives
Andrew R. THOMAS
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Marketing channels of the enterprise: essence and structure [PDF]
, 2017 У статті розглянуто погляди вчених на поняття «маркетинговий канал» та «канал розподілу». Встановлено, що ці поняття не є тотожними. Визначено, що маркетинговий канал, крім того, що забезпечує переміщення товарів та послуг від виробника до споживачів ...
Syhyda, Liubov Oleksiivna +2 more
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KEY DEVELOPMENTS IN THE FOOD DISTRIBUTION SYSTEM [PDF]
Many changes are occurring in food retailing. Forces driving these changes include the sales gains by supercenter, membership club, and convenience stores, the growing popularity of foodservice, the expansion of private label products (and the response ...
Larson, Ronald B.
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Analisis Pemasaran Kerajinan Tangan Sampah Organik dan Anorganik pada Unit Bisnis SMKN 8 Pontianak [PDF]
, 2015 This study aims to determine the marketing crafts organic and inorganic waste at the business unit SMKN 8 Pontianak. Form of research is a case study.
Andini, A. (Andini) +2 more
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PARTICULARITIES OF THE LOGISTIC OPERATIONS IN THE PHARMACEUTICAL DOMAIN [PDF]
The management of logistic operations has a very important role in the case of pharmaceutical products. The purpose of this article is to analyze the particularity of the logistic operations management in the pharmaceutical domain.
BUTNARU, Ana, ŞERBULESCU, Luminiţa
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Оціннювання маркетингових каналів промислового підприємства: методичний аспект [PDF]
, 2015 Динамічний розвиток сучасних промислових підприємств вимагає від них своєчасного реагування та здійснення ефективної політики розподілу, що, у свою чергу, забезпечує підвищення ефективності роботи всього підприємства, зокрема за рахунок правильного ...
Saher, Liudmyla Yuriivna +5 more
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Caused Related Marketing: Between Solidarity and Competition within the Italian Agri-Food System [PDF]
Todays consumers demand products and services not only with proven intrinsic quality features but also endowed with non-material attributes such as respect for the environmental and ethical values.
Vastola, Antonella P.
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Titik Impas dan Bauran Pemasaran Bunga Rosella pada UD Bali Gendis di Desa Dawan Kelod Kecamatan Dawan Kabupaten Klungkung [PDF]
, 2013 Break Even and Marketing Mix of Rosella Flowers at UD Bali Gendis in The Village Dawan Kelod, District of Dawan, Sub District of Klungkung The research was conducted from early November 2012 until the end of January 2013 with the aim to determine the ...
ARILA, J. (JESSICA) +2 more
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