Virtual reality in the luxury fashion industry: a systematic literature review [PDF]
Spanish Journal of Marketing-ESICPurpose – This paper aims to synthesize the existing literature on virtual reality (VR) in the luxury fashion industry, discuss the current practical applications of VR technologies and review previous research undertaken in the luxury fashion field ...
Tong (Tripp) Liu +2 more
doaj +1 more source
Assessing user preferences and competitive strategies of Gojek and Grab in ASEAN’s ride-hailing market [PDF]
Innovative MarketingAlong with the development of current economic patterns, digital platforms provide infrastructure to facilitate interaction between users. One example is a ride-hailing platform that allows interaction between users who may never have met.
Pandu Kurniawan, Didi Achjari
doaj +1 more source
Understanding Consumer’s Attitude on Fish Quality and Marketing Aspects in the Greek Market [PDF]
During the last decade the Greek fish market experienced significant changes affecting both the supply and the demand of fish. Fisheries have faced significant problems, such as overfishing and low productivity.
Batzios, Christos +2 more
core +1 more source
AN OPTIMAL CONTROL FRAMEWORK FOR INTER - REGIONAL DAIRY POLICY ANALYSIS [PDF]
An eleven-region stochastic coefficient econometric model was estimated and used in an optimal control framework to evaluate the effectiveness of the dairy price support program and marketing orders in reducing and stabilizing government purchases of ...
Elterich, Joachim G. +2 more
core +1 more source
Long-run marketing inferences from scanner data. [PDF]
Good marketing decisions require managers' understanding of the nature of the market-response function relating performance measures such as sales and market share to variations in the marketing mix (product, price, distribution and communications ...
Dekimpe, Marnik +2 more
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Strategi Pemasaran USAha Bunga Papan di Kota Pekanbaru (Studi Kasus pada USAha Bunga Papan Valentine Florist) [PDF]
, 2015 This study aims to identify the marketing mix florist board, identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) that faced, developed and recommend appropiate alternative marketing strategies.
Eliza, E. (Eliza) +2 more
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The resilient character of PDO/PGI products in dynamic food markets [PDF]
The European and Italian food system is experiencing a change in the relationship with the consumer and with the distribution. In fact, customers are increasingly demanding, and are attracted, by products that have high quality content and a strong link ...
Arfini, Filippo, Capelli, Maria Giacinta
core +1 more source
Optimal Budget Allocation in Social Networks: Quality or Seeding
, 2014 In this paper, we study a strategic model of marketing and product consumption in social networks. We consider two competing firms in a market providing two substitutable products with preset qualities. Agents choose their consumptions following a myopic
Ajorlou, Amir +2 more
core +1 more source
Consumer Decision Process in Restaurant Selection: An Application of the Stylized EKB Model
Tržište, 2016 Purpose – The aim of this paper is to propose a framework based on empirical work for understanding the consumer decision processes involved in the selection of a restaurant for leisure meals.
Eugenia Wickens, Ali Bakir
doaj
Вдосконалення міжнародних каналів розподілу і збуту промислової продукції на МСП [PDF]
, 2013 Висвітлені особливості формування міжнародних каналів розподілу і збуту промислової продукції тривалого використання, що виробляються малими і середніми підприємствами.
Долінська, Раїса Григорівна +1 more
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