Results 81 to 90 of about 633,663 (339)
MARKETING MIX STRATEGIES OF SMALL MANUFACTURERS OF INDIA: PUNJAB EXPERIENCE [PDF]
The aim of the paper is to study the product planning and positioning, factors influencing their price decision, selection of distribution and media channels by the Small-Scale manufactures in the leading industrial state of Punjab.
Raghbir SINGH, Raj Kumar GAUTAM
core
Interfacial Interaction‐Mediated Regulation of Metal Oxidation States for Enhanced CO2 Reduction
Advanced Functional Materials, EarlyView.A hybrid strategy is employed to optimize bismuth–oxygen interactions, precisely regulating interfacial bismuth–oxygen bonds during topochemical synthesis. This leads to vanadium oxynitride‐bismuth catalyst exhibiting high Faradaic efficiency and durability for formate production, attributed to enhanced reaction thermodynamics and kinetics.
Zhongyuan Ma +6 more
wiley +1 more source
Analysis of changes in sales channels: Case study of city and mountain hotel in Serbia [PDF]
Marketing (Beograd. 1991), 2017 The development of information and communication technology (ICT) has led to the revolution in the tourism industry. Hotels have felt the need to adapt to market demands, so consequently their business recorded drastic changes in recent decades.
Hristov Stančić Branislava +2 more
doaj
Digitalisation Advances and Hospitality Service Encounters
Symphonya, 2016 A new hospitality concept gives more autonomy to the clients and mobility to the front-line employees. The objective of this research was to observe in situ the actors, customers and receptionists, operating in renewed lobbies.
Nathalie Montargot
doaj +1 more source
Marketing Management Support Systems and Their Implications for Marketing Research [PDF]
, 2006 Marketing decision makers are responsible for the design and execution of marketing programs for products or brands. They operate under different names, such as product manager, brand manager, marketing manager, marketing director, or commercial director.
Bruggen, G.H. (Gerrit) van +1 more
core +1 more source
Advanced Functional Materials, EarlyView.Intelligent radiative cooling devices, adaptable to various weather conditions, have the potential for year‐round energy savings. This study introduces a sustainable dual‐mode film made from polycaprolactone nanofibers and upcycled chip bags for effective thermal management.
Qimeng Song +4 more
wiley +1 more source
Applying the Theory of Planned Behavior in the Purchase of Organic Food
Tržište, 2014 The main objective of the study was to define factors which influence the purchase intention involving organic food among Croatian consumers. In order to create a theoretical base, this research adopted the theory of planned behavior.
Linda Martić Kuran, Mihić Mirela
doaj
Transparency and Spending Review: A Model for Italian Healthcare
Symphonya, 2017 Transparency and spending review are two key items in the public policies of most Western countries. Though they are constantly perceived as targets to be pursued, little evidence is found of an approach that may synergistically combine such two issues ...
Paola Adinolfi
doaj +1 more source
International Marketing and Trade of Protected Designation of Origin Products [PDF]
This poster paper analyses the international marketing and trade strategies implemented by italian quality food producers with special attention to the export and trade aspects for some important Italian PDOs products: Prosciutto di Parma PDO and ...
Mora, Cristina
core +1 more source
How to sell a condom? The impact of demand creation tools on male and female condom sales in resource limited settings [PDF]
, 2016 Despite condoms being cheap and effective in preventing HIV, there remains an 8billion shortfall in condom use in risky sex-acts. Social marketing organisations apply private sector marketing approaches to sell public health products.
Terris-Prestholt, Fern +1 more
core +1 more source