Results 171 to 180 of about 3,993,082 (408)
Strategic marketing planning and phenomenology: challenging the dominant paradigm [PDF]
, 2000 This paper contends that the conventional rational model of strategic marketing planning is flawed. It is argued that the latter leads to the subsumption of individual perceptions of marketing reality within universal systemic based theories, which are ...
Ardley, Barry
core
International sport marketing : practical and future research implications
, 2011 Purpose – Sport is a global product and service that many people around the world enjoy playing, watching and participating in. Whilst there has been an abundance of global media attention on sporting events such as the Olympics and World Football ...
Ratten, Hamish, Ratten, Vanessa
core +1 more source
Advanced Functional Materials, EarlyView.Highly stable paired electrolysis of CO2 and biomass‐derived alcohol (HMF) is achieved by replacing conventional alkaline electrolytes with a tailored triethylamine‐carbonate buffer and anion‐conducting ionomer coatings. This configuration effectively mitigates electrolyte degradation and pH instability typically encountered in alkaline CO2 ...
Mi‐Young Lee +3 more
wiley +1 more source
Decoding OTC Government Bond Market Liquidity: An ABM Model for Market Dynamics [PDF]
arXivThe over-the-counter (OTC) government bond markets are characterised by their bilateral trading structures, which pose unique challenges to understanding and ensuring market stability and liquidity. In this paper, we develop a bespoke ABM that simulates market-maker interactions within a stylised government bond market.
arxiv
The utilization of sulfur dioxide in the marketing of grapes
, 1925 A. J. Winkler, H. E. Jacob
openalex +1 more source
Bioprinted Micro‐Clots for Kinetic Analysis of Endothelial Cell‐Mediated Fibrinolysis
Advanced Healthcare Materials, Volume 14, Issue 7, March 14, 2025.This paper describes the development of a microscale model that quantifies the breakdown of fibrin by endothelial cells. The small size scale of this engineered system enables fibrin breakdown to be observed without the addition of external activators. This system could help in identifying compounds which both promote and hinder thrombosis.
Jonathan J. Chang +5 more
wiley +1 more source
Evolving to a New Dominant Logic for Marketing
, 2004 S. Vargo, R. Lusch
semanticscholar +1 more source
Advanced Healthcare Materials, Volume 14, Issue 7, March 14, 2025.Islatravir‐loaded dissolving microarray patches (MAPs) provide a minimally invasive, long‐acting solution for HIV‐1 prevention and treatment. In rats, sustained islatravir delivery lasts up to three months, while in minipigs, efficacious plasma levels are detected for six days.
Qonita Kurnia Anjani +11 more
wiley +1 more source